Senior eCommerce Growth Strategist (WooCommerce + Paid Ads + CRO) – Australian Online Tile Store - Contract to Hire

I’ve recently acquired an established Australian online tile store (WooCommerce-based) and am looking for an experienced eCommerce Growth Strategist to help scale revenue profitably.

The business is live and generating sales. My priority is:

Stabilise operations

Improve margins

Scale profitably

This is NOT a basic “run ads” role. I’m looking for someone who understands:

WooCommerce

Google Shopping

Meta Ads

Conversion Rate Optimisation (CRO)

Product feed optimisation

Freight/margin-sensitive products

Profit-first scaling

What You’ll Do

1️⃣ Paid Media

Audit and optimise Meta + Google Ads

Improve ROAS with margin awareness

Improve product feed performance

Build structured testing roadmap

2️⃣ Conversion Optimisation

Audit WooCommerce store

Identify conversion bottlenecks

Improve product pages & checkout flow

Increase AOV through bundles & upsells

3️⃣ Strategy

Provide 30-60-90 day growth plan

Weekly KPI tracking

Clear profitability framework

Important Context

Industry: Tiles (Australia)

Products are heavy and freight-sensitive

Breakage & delivery experience matters

We are not dropshipping low-quality products

Requirements

Proven eCommerce experience

Experience scaling WooCommerce stores

Strong Google Shopping experience

Understands contribution margin

Can explain strategy clearly

Weekly reporting

First 30 Days Expected Outcomes

Full ad account audit

CRO audit

Clear testing roadmap

KPI dashboard

3–5 measurable optimisation wins

To Apply, Answer:

What eCommerce stores have you scaled?

What were their ROAS and AOV?

What would you audit first?

How do you handle freight-heavy products?

How do you improve profit without just increasing spend?

What KPIs matter most?

Apply Now

Apply Now