Senior Director of Product and Partner Marketing

Description: OVERVIEW The Senior Director of Product and Partner Marketing drives PLTW’s go-to-market strategies, ensuring excellence in product positioning, launch execution, and sales enablement while also leading a high-impact partner marketing engine that fuels adoption, strengthens partnerships and elevates PLTW’s presence with customers, funders and collaborators. This role shapes compelling product messaging, value propositions, co-marketing and growth initiatives that resonate with K–12 educators, administrators, and decision-makers, supporting both acquisition and retention. Occasional travel required. RESPONSIBILITIES Go-to Market and Sales Enablement • Develop and execute go-to-market (GTM) strategies with clear, customer-centric messaging and differentiated positioning tailored to differentiation by audience (K12 district leaders, school administrators, and educators. • Build and deliver sales enablement tools and launch support materials that improve productivity, win rates, and ensure consistent messaging across teams. (presentations, battlecards, objection handling, ROI/impact narratives, product guides, training). • Support product launches and program updates, ensuring marketing and sales teams are equipped with the right messaging and materials. • Establish and leverage market intelligence and analytics tools (Salesforce, Hubspot, Tableau, Google Analytics, etc.) to guide strategy, measure performance, and inform messaging and positioning. • Stand up market intelligence processes (segmentation, competitive monitoring, win/loss) and voice-of-customer insights to guide GTM decisions. Partner Marketing (Supply & Funding) • Develop joint value propositions and scalable partner marketing frameworks to expand reach and ensure brand alignment and recognition. • Collaborate with the fundraising team to translate partner investments into measurable outcomes, including program awareness and growth, national recognition, thought leadership positioning and expanded student/educator engagement. • Establish scalable partner marketing frameworks (tiering, playbooks, templates, brand/co-branding guidelines, approval workflows) and ensure recognition/compliance standards. External Customer Communications & Thought Leadership • Lead customer communication strategies, including newsletters, retention marketing, and program updates to ensure consistent and aligned messaging. • Collaborate with Public Relations to develop thought leadership initiatives, media engagement, and executive communications. Collaboration & Leadership • Lead and develop a high-performing team, fostering a culture of innovation, collaboration, and performance-driven marketing. • Operate as a senior cross-functional leader with Product, Sales, Development/Fundraising, Creative, Demand Marketing, Customer Success, and PR to drive one story to the market. • Partner with external agencies, influencers, customers and industry experts to expand PLTW’s reach and credibility. • Drive change management within and across teams to adapt to changing priorities while staying focused on long-term objectives. Measurement & Optimization • Define and track key performance metrics, including product interest, product adoption, content engagement, sales enablement effectiveness, partner campaign performance and engagement. • Set and report product marketing manager targets (program-specific marketing qualified leads, influenced pipeline, win-rate lift on competitive plays). • Continuously optimize messaging, content formats, and communication channels based on audience insights and data. • Run post-launch retros and partner campaign reviews; continuously refine messaging, proof points, and partner plays based on performance and stakeholder feedback. • Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise. • Other duties as assigned. Requirements: QUALIFICATIONS • Bachelor's degree in marketing, communications, business, or a related field of study, or equivalent related experience. • Demonstrated experience in K-12 product marketing leadership and partner or channel marketing required. • Expertise in go-to-market frameworks, methodologies and approaches. • Experience coaching, leading, and managing the work of others. PROFESSIONAL SKILLS • A customer-centric approach to all internal and external interactions. • Values and leverages the unique strengths and perspectives of each Team Member. • Takes pride in the work, celebrates success, and has fun. • Approaches work with curiosity and experimentation. • Customer-centric mindset, with the ability to translate audience insights into compelling marketing content. • Excellent written, verbal, and communication skills, with the ability to influence stakeholders across the organization. • Data-driven and analytical, with a focus on content and brand measurement and optimization. • Strategic and creative thinker, able to balance big-picture strategy with tactical execution. • Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment. • Expertise in product positioning, sales enablement techniques, messaging frameworks, and go-to-market strategies. • Proven ability to steward high dollar partnerships and funding relationships through marketing, recognition, and storytelling. • The ability to influence professionally and constructively. • Accountable and takes ownership. • Excellent judgment and ability to adapt to changing priorities with ease and efficiency. 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