Senior Digital Marketing Consultant (Google Ads + Meta) – Proven Performance Required
We are seeking a highly experienced digital marketing consultant with a demonstrated track record of driving measurable results through Google Ads and Meta (Facebook/Instagram) campaigns.
This is not a junior role. We are looking for a strategic operator who understands full-funnel performance marketing, can own campaign strategy, and is capable of optimizing toward real business outcomes (leads, conversions, ROI)—not just clicks.
You will be working across multiple locations and campaigns, requiring strong analytical thinking, structured execution, and clear reporting.
Core Responsibilities:
Develop and execute performance-driven ad strategies across Google and Meta platforms
Build, manage, and optimize campaigns for:
Lead generation
Conversion optimization
Retargeting and funnel progression
Conduct audience segmentation and targeting strategy
Continuously optimize based on:
CPA (Cost per Acquisition)
ROAS (Return on Ad Spend)
Conversion rates
Implement and manage tracking infrastructure (pixels, events, conversion APIs)
Perform A/B testing on creatives, copy, and landing pages
Provide clear reporting and insights, not just data
Collaborate on messaging, creative direction, and funnel improvements
Required Skill Sets & Experience
Google Ads (Search, Display, YouTube)
Advanced experience with:
Search campaigns (high-intent keyword strategy)
Performance Max (PMax)
Display & remarketing campaigns
Deep understanding of:
Keyword intent mapping
Negative keyword strategies
Quality Score optimization
Conversion tracking expertise:
Google Tag Manager (GTM)
GA4 integration
Offline conversion tracking (preferred)
Bid strategy optimization:
Target CPA / ROAS
Manual vs automated bidding frameworks
Landing page alignment for conversion optimization
Meta Ads (Facebook / Instagram)
Advanced experience with:
Campaign structure (CBO vs ABO)
Funnel-based campaign design (TOF / MOF / BOF)
Retargeting and lookalike audiences
Strong grasp of:
Creative testing frameworks
Scroll-stopping ad development
Frequency and fatigue management
Experience with:
Meta Pixel + Conversion API (CAPI)
Event prioritization (iOS tracking environment)
Ability to interpret and optimize:
CTR, CPC, CPA, ROAS
Attribution models
Strategic & Analytical Capabilities
Ability to connect ad performance to business outcomes
Strong understanding of customer journey and funnel design
Experience working with CRM integrations (lead tracking, attribution)
Data-driven decision-making (not guesswork)
Ability to identify bottlenecks in funnel performance
Bonus Experience (Highly Preferred)
Experience in multi-location or franchise marketing
Familiarity with senior living, healthcare, or service-based lead generation
Integration with CRM systems (e.g., lead tracking, pipeline attribution)
Experience managing $20K+ monthly ad spend
Experience with call tracking and offline conversions
What We Are NOT Looking For
Entry-level media buyers
“Set it and forget it” campaign managers
Agencies that outsource work to junior staff
Vanity-metric reporting (impressions, clicks without outcomes)
What Success Looks Like
Consistent reduction in cost per lead/acquisition
Improved conversion rates across campaigns
Clear attribution from ad spend → leads → outcomes
Scalable campaign frameworks across multiple locations
To Apply:
Please include:
Specific examples of campaigns you’ve managed (with metrics)
Monthly ad spend you’ve handled
Your approach to improving underperforming campaigns
Tools and platforms you use (GTM, GA4, reporting dashboards, etc.)
This is not a junior role. We are looking for a strategic operator who understands full-funnel performance marketing, can own campaign strategy, and is capable of optimizing toward real business outcomes (leads, conversions, ROI)—not just clicks.
You will be working across multiple locations and campaigns, requiring strong analytical thinking, structured execution, and clear reporting.
Core Responsibilities:
Develop and execute performance-driven ad strategies across Google and Meta platforms
Build, manage, and optimize campaigns for:
Lead generation
Conversion optimization
Retargeting and funnel progression
Conduct audience segmentation and targeting strategy
Continuously optimize based on:
CPA (Cost per Acquisition)
ROAS (Return on Ad Spend)
Conversion rates
Implement and manage tracking infrastructure (pixels, events, conversion APIs)
Perform A/B testing on creatives, copy, and landing pages
Provide clear reporting and insights, not just data
Collaborate on messaging, creative direction, and funnel improvements
Required Skill Sets & Experience
Google Ads (Search, Display, YouTube)
Advanced experience with:
Search campaigns (high-intent keyword strategy)
Performance Max (PMax)
Display & remarketing campaigns
Deep understanding of:
Keyword intent mapping
Negative keyword strategies
Quality Score optimization
Conversion tracking expertise:
Google Tag Manager (GTM)
GA4 integration
Offline conversion tracking (preferred)
Bid strategy optimization:
Target CPA / ROAS
Manual vs automated bidding frameworks
Landing page alignment for conversion optimization
Meta Ads (Facebook / Instagram)
Advanced experience with:
Campaign structure (CBO vs ABO)
Funnel-based campaign design (TOF / MOF / BOF)
Retargeting and lookalike audiences
Strong grasp of:
Creative testing frameworks
Scroll-stopping ad development
Frequency and fatigue management
Experience with:
Meta Pixel + Conversion API (CAPI)
Event prioritization (iOS tracking environment)
Ability to interpret and optimize:
CTR, CPC, CPA, ROAS
Attribution models
Strategic & Analytical Capabilities
Ability to connect ad performance to business outcomes
Strong understanding of customer journey and funnel design
Experience working with CRM integrations (lead tracking, attribution)
Data-driven decision-making (not guesswork)
Ability to identify bottlenecks in funnel performance
Bonus Experience (Highly Preferred)
Experience in multi-location or franchise marketing
Familiarity with senior living, healthcare, or service-based lead generation
Integration with CRM systems (e.g., lead tracking, pipeline attribution)
Experience managing $20K+ monthly ad spend
Experience with call tracking and offline conversions
What We Are NOT Looking For
Entry-level media buyers
“Set it and forget it” campaign managers
Agencies that outsource work to junior staff
Vanity-metric reporting (impressions, clicks without outcomes)
What Success Looks Like
Consistent reduction in cost per lead/acquisition
Improved conversion rates across campaigns
Clear attribution from ad spend → leads → outcomes
Scalable campaign frameworks across multiple locations
To Apply:
Please include:
Specific examples of campaigns you’ve managed (with metrics)
Monthly ad spend you’ve handled
Your approach to improving underperforming campaigns
Tools and platforms you use (GTM, GA4, reporting dashboards, etc.)