Senior Demand Generation Content Specialist (Remote Eligible)
Smartsheet is looking for a Senior Demand Generation Content Specialist to develop and write content plays specifically for our sales team. You will work with the field to build high performing content for all customer lifecycle stages. You will be directly responsible for writing inbound and outbound sales plays in Outreach.io that generate meetings for Sales Reps across the organization, along with consistently optimizing existing content with strategic A/B testing.
You will report to the Demand Generation Content Manager of Sales Programs and can be based remotely or in our Bellevue, WA HQ.
Responsibilities:
• Proven Writing Skills: This role requires strong writing and communication skills, with a talent for making complex messaging compelling. This role will be a uniting voice for our sales communication, and must prioritize concise and conversational content.
• Continuous Improvement: Promote and implement a culture of data-driven continuous improvement for all sales content. Run A/B tests, share results with the field, and continuously iterate.
• Internal Communications: Provide timely and easy access to all information reps need to send the right message at the right time. Build necessary documentation and distribute to the field as necessary in partnership with Sales Enablement.
• Drive Adoption: Enable reps to consistently articulate our value to prospects in a way that drives conversion and customer experience. Examples: Work with Sales leadership to participate in content development in partnership with reps.
• Strategic & Operationally Savvy: Must be a curious marketer who’s not afraid to learn new skills, communicate across departments, and learn new software.
Qualifications:
• 2+ years of experience writing content for B2B marketing campaigns focused on conversion, this experience can range from writing ad copy to writing nurture emails.
• Experience crafting messaging across the customer lifecycle, with a focus on personalization and customer experience.
• Must be familiar with or able to learn a variety of martech platforms and business application systems.
• 1+ year of experience using Email Automation Software or Marketing Automation Software strongly preferred, but not required. Examples include: Outreach.io, Salesloft, Marketo, Pardot etc.
Perks & Benefits:
• 100% employer-paid medical, dental, and vision coverage for full-time employees
• Equity - Restricted Stock Units (RSUs) Equity with all offers
• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• 15 days PTO to start, plus Flexible Sick Leave
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Audible for Business and LinkedIn Learning online courses
• Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)
Equal Opportunity Employer
Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, and Australia. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We're looking for people who are driven, authentic, supportive, effective, and honest. You're encouraged to apply even if your experience doesn't precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren't afraid to be innovative—join us!
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You will report to the Demand Generation Content Manager of Sales Programs and can be based remotely or in our Bellevue, WA HQ.
Responsibilities:
• Proven Writing Skills: This role requires strong writing and communication skills, with a talent for making complex messaging compelling. This role will be a uniting voice for our sales communication, and must prioritize concise and conversational content.
• Continuous Improvement: Promote and implement a culture of data-driven continuous improvement for all sales content. Run A/B tests, share results with the field, and continuously iterate.
• Internal Communications: Provide timely and easy access to all information reps need to send the right message at the right time. Build necessary documentation and distribute to the field as necessary in partnership with Sales Enablement.
• Drive Adoption: Enable reps to consistently articulate our value to prospects in a way that drives conversion and customer experience. Examples: Work with Sales leadership to participate in content development in partnership with reps.
• Strategic & Operationally Savvy: Must be a curious marketer who’s not afraid to learn new skills, communicate across departments, and learn new software.
Qualifications:
• 2+ years of experience writing content for B2B marketing campaigns focused on conversion, this experience can range from writing ad copy to writing nurture emails.
• Experience crafting messaging across the customer lifecycle, with a focus on personalization and customer experience.
• Must be familiar with or able to learn a variety of martech platforms and business application systems.
• 1+ year of experience using Email Automation Software or Marketing Automation Software strongly preferred, but not required. Examples include: Outreach.io, Salesloft, Marketo, Pardot etc.
Perks & Benefits:
• 100% employer-paid medical, dental, and vision coverage for full-time employees
• Equity - Restricted Stock Units (RSUs) Equity with all offers
• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• 15 days PTO to start, plus Flexible Sick Leave
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Audible for Business and LinkedIn Learning online courses
• Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)
Equal Opportunity Employer
Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, and Australia. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We're looking for people who are driven, authentic, supportive, effective, and honest. You're encouraged to apply even if your experience doesn't precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren't afraid to be innovative—join us!
Apply tot his job
Apply To this Job