**Senior Customer Relationship Marketing Manager – Web & Cloud Application Development**

Join blithequark, a leading e-commerce company, as we seek a highly skilled and customer-centric Senior CRM Marketing Manager to lead our engagement campaigns for our most active and pet-obsessed customers. This role will be responsible for planning, executing, and measuring promotional and triggered email, push, and in-app campaigns to increase customer engagement and drive incremental sales. If you have a passion for customer-centric marketing and a proven track record of driving business growth through data-driven marketing strategies, we encourage you to apply. **About blithequark** blithequark is a rapidly growing e-commerce company that is revolutionizing the way people shop for pet food and supplies. With a strong focus on customer satisfaction and a commitment to innovation, we are constantly looking for talented individuals who share our vision and values. Our team is passionate about delivering exceptional customer experiences and driving business growth through data-driven marketing strategies. **What You'll Do** As a Senior CRM Marketing Manager at blithequark, you will be responsible for developing and managing engagement campaigns that drive customer loyalty and incremental sales. Your key responsibilities will include: * Implementing a multi-channel roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive the food business at blithequark. * Running complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing. * Working with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking. * Deep diving different data streams to ensure correctness of targeting. * Building sensitivity models to size opportunity and risk associated with proposed initiatives. * Working with the experimentation team to craft strategic vision and roadmap for automation. * Leveraging CRM data to drive personalized and contextual experiences to increase customer engagement. * Managing reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings. * Driving a customer-first approach to all experiences. * Effectively partnering across the organization: integrated marketing, engineering, product management, merchandising, and supply chain. * Being knowledgeable on email and push best practices, technologies, and trends. * Working with data science and experimentation teams to create and implement advanced customer segmentation models to improve audience targeting. **What You'll Need** To be successful in this role, you will need: * A passion and track record for customer-centric marketing. * 7+ years of email and/or direct marketing experience; e-commerce preferred. * Bachelor's degree, Master's a plus. * Data-driven and analytical with strong ability to interpret and identify insights through data. * Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze). * Deep understanding of how to enable behavioral, demographic, and transactional data to drive personalization. * Experience with email optimization and personalization platforms and project management tools (JIRA) required. * Strong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions. * Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail. * Proven experience in an email management function and outstanding attention to detail. * Be knowledgeable on email best practices, technologies, and trends. * Knowledge of SQL, Tableau, and other data analytics tools. * Experience working with a Customer Data Platform (CDP). * Understanding of incrementality testing, statistical significance, and lifetime value. **Bonus** * E-commerce or CPG marketing background is a plus. * Experience working with Braze or Moveable ink. * Knowledge of the pet food industry. **Why Join blithequark?** At blithequark, we are committed to creating a work environment that is inclusive, diverse, and supportive. We believe in the importance of work-life balance and offer a range of benefits to support our team members' well-being. Some of the benefits we offer include: * Competitive salary and bonus structure. * Comprehensive health insurance and wellness programs. * Generous paid time off and holidays. * Professional development opportunities and training programs. * Collaborative and dynamic work environment. * Access to cutting-edge technology and tools. **How to Apply** If you are a motivated and customer-centric marketing professional with a passion for driving business growth through data-driven marketing strategies, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for this role. We look forward to hearing from you! Equal Opportunity Employer blithequark is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a work environment that is inclusive and supportive of all team members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected]. Application Process If you have a question regarding your application, please contact [email protected]. Privacy Policy To access blithequark's Customer Privacy Policy, please click here. To access blithequark's California CPRA Job Applicant Privacy Policy, please click here. Apply Job! Apply for this job