(Senior) CRM Manager

YOUR FUTURE, ON DEMAND The ideal blend of stability and flexibility. A genuinely human employer that cares for people and the planet. True autonomy to shape what comes next, for us and you. This is the perfect platform to take your career where you want. Back in 2005, we pioneered Europe’s first TV streaming service. Today, we’re the world’s first certified climate neutral TV streaming provider. Several million users across three countries. Over 230 colleagues of 47 nationalities. We’re the grown-up start-up, helping to shape a better future since day one. That hasn’t changed, even if the world has. We’re friendly, international, inclusive – and our people say we’re reliable and transparent, too. It’s why they trust us and believe in what we do. THE ROLE In recent years we have attracted millions of new users and built up our direct communication skills e.g. via email marketing and notifications across all platforms. TV streaming is the future of TV and engagement, retention as well as reactivation of our users is of increasing importance for Zattoo. In order to accelerate our marketing efforts, we are currently looking for a motivated (Senior) CRM Manager to join our Performance & Retention Marketing team in Berlin. You will take full ownership of our multichannel and multiplatform user-facing communication (email, push notification, in-app messaging) in Germany, Austria, and Switzerland. You will also strategically develop the domain to drive user engagement, retention and maximize business impact. THE CONSUMER MARKETING TEAM You will report directly into the Team Lead Performance & Retention Marketing Team which is a subunit of the Consumer Marketing Team. If you are looking for a data-driven environment that encourages continuous learning, ownership and autonomy the Consumer marketing team is the right place for you. We have a culture of transparency, hunting opportunities, embracing mistakes as a measure of learning and a very cooperative style of working together. WHAT YOU’LL DO Develop and execute a comprehensive, multi-channel CRM strategy across the entire customer lifecycle Own the operational management of our lifecycle segments and communication flows, using channels like email, push notifications, and in-app messages Dive deep into data to uncover insights about customer behavior, identify key segments and journey milestones Measure and report the impact of your initiatives on core business KPIs like LTV, retention and churn. Exercise exceptional stakeholder management skills with both technical and non-technical partners. Manage and optimize our CRM tech stack, ensuring we are leveraging our tools to their full potential to create personalized and automated customer journeys. WHAT YOU’LL BRING 3-5+ years of experience in CRM management, preferably in the subscription business Proven track record of developing and executing successful CRM strategies and lifecycle management Strong analytical skills and proficiency in data analysis Excellent understanding of customer segmentation, lifecycle marketing, and personalization Comfortable operating with a high degree of independence. You can switch easily between strategic thinking and hands-on execution. Experience with Customer engagement platforms like Braze or similar Excellent communication, ownership, and interpersonal skills Ability to understand HTML at a level to troubleshoot and edit email templates at code level Above entry level knowledge of SQL and Shopify Liquid is a bonus Proficient German and English language skills are obligatory for this position WHY JOIN US? At Zattoo, you’re always on firm ground with real freedom to explore. You’ll have the support and opportunity you need to go far, while you’re helping us create a sustainable and entertainment-filled future for all. WHAT WE OFFER YOU Reward : strong market competitive salary Recharge : 30 days vacation plus public holidays Regulate : trust based flexible working hours and the option for remote work worldwide for up to 8 weeks per year Plus: We’re sharing: Free access to the best streaming experience on the market We're developing: Your own development budget, German classes and Zattoo all-company hack days We’re inclusive: ‘ Zattooies’ are a fun, engaged, and diverse team made up of 47 nationalities We’re healthy: Health checks, mental wellbeing support, team sports and more! We’re responsible: We are carbon neutral, an active employee Green team, discounted BVG tickets and free bike rentals We’re sociable: A calendar of events with fireside chats, lunches, in-house bar, BBQ’s, monthly socials, summer party and an annual off-site event Zattoo enables our users to view indiscriminately and we reflect that in our team too. Regardless of race, gender, sexual orientation, religion, national origin, age, disability or any other characteristic protected by law we encourage everyone to apply and will give everyone equal consideration. We are an equal opportunities employer, join us and help build a diverse team dedicated to the future of TV. You can learn more about us at: