Senior Commercial Controlling Manager
About the position
Responsibilities
• Lead and execute omnichannel support strategies for brands, ensuring online and in-store tactics complement each other
• Drive CPG/other shopper/omni partnership marketing strategies and activations
• Work closely with eCom agency to build Search plans for everyday & seasonal campaigns on retailer.com
• Ensure Brand priorities and Sales priorities are aligned before briefing agencies
• Educate agencies on brand objectives and customer priorities to stay aligned with internal goals
• Partner with the Shopper agency to build in-store marketing support plans to build in-store traffic and sales velocities
• Report out pre/post event analysis on key programs with brand, sales strategy, sales, integrated marketing, shopper insights and sales teams
• Help to improve shopper/omni marketing projection accuracy and reporting to drive trust and confidence
• Assist the Sales teams with supporting materials/collaterals to drive sell-in
• Incorporate Global office guidelines into executions to remain consistent with other markets and Ferrero standards
• Manage all aspects of ShopCom budgets for assigned brands
Requirements
• Bachelor's degree required; Master's degree preferred
• 4+ years of eCommerce digital marketing experience
• Experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.) required
• Experience with Shopper Marketing/In-store marketing programs (shelf talkers, in-store signage, coupons, sampling etc.)
• CPG industry experience a plus
• Must have team-management experience or agency-management experience to be successful in this role
• A strong performance driver with performance marketing mindset to maximize efficiency using innovative approaches
• Strong story-telling ability to make recommendations and steer decision making via education/knowledge sharing
Apply Now
Apply Now
Responsibilities
• Lead and execute omnichannel support strategies for brands, ensuring online and in-store tactics complement each other
• Drive CPG/other shopper/omni partnership marketing strategies and activations
• Work closely with eCom agency to build Search plans for everyday & seasonal campaigns on retailer.com
• Ensure Brand priorities and Sales priorities are aligned before briefing agencies
• Educate agencies on brand objectives and customer priorities to stay aligned with internal goals
• Partner with the Shopper agency to build in-store marketing support plans to build in-store traffic and sales velocities
• Report out pre/post event analysis on key programs with brand, sales strategy, sales, integrated marketing, shopper insights and sales teams
• Help to improve shopper/omni marketing projection accuracy and reporting to drive trust and confidence
• Assist the Sales teams with supporting materials/collaterals to drive sell-in
• Incorporate Global office guidelines into executions to remain consistent with other markets and Ferrero standards
• Manage all aspects of ShopCom budgets for assigned brands
Requirements
• Bachelor's degree required; Master's degree preferred
• 4+ years of eCommerce digital marketing experience
• Experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.) required
• Experience with Shopper Marketing/In-store marketing programs (shelf talkers, in-store signage, coupons, sampling etc.)
• CPG industry experience a plus
• Must have team-management experience or agency-management experience to be successful in this role
• A strong performance driver with performance marketing mindset to maximize efficiency using innovative approaches
• Strong story-telling ability to make recommendations and steer decision making via education/knowledge sharing
Apply Now
Apply Now