Senior Campaign Analyst

As our first Sr. Campaign Analyst, you’ll be the analytical powerhouse behind all things ABM and demand generation. You’ll bring clarity to chaos by uncovering what’s working, what’s not, and what to optimize next. This is a hands-on role where you’ll go beyond reporting—you’ll identify actionable insights that shape messaging, targeting, and channel strategy. Your work will directly influence how we acquire, nurture, and convert leads across the sales-led funnel. YOUR IMPACTAnalyze performance across demand gen, and ABM campaigns using tools like HubSpot, GA4, Linkedin ads, email and more.Develop dashboards that track key metrics on Hubspot or equivalent tool (engagement, MQL SQL conversion, pipeline velocity, CAC, etc.)Conduct cohort and funnel analysis to identify friction points, drop-offs, and hidden opportunitiesProvide insights that guide campaign targeting, budget allocation, messaging, and cadenceCollaborate with marketing, sales and product to design tests and track outcomes across copy, channel, and audience variablesOwn reporting for all things ABM Demand GenYOU BRING1 - 3 years of experience in a campaign, marketing, or growth analytics role (B2B SaaS preferred)Strong analytical chops with comfort using tools like Mixpanel, Looker, GA4, HubSpot, and Excel/Google SheetsUnderstanding of demand generation and ABM marketing principlesData storytelling skills—you can turn rows of numbers into a compelling narrativeAbility to partner cross-functionally with marketers, SDRs, and leadership teamsA test-and-learn mindset; you're curious, hypothesis-driven, and results-orientedAbility to thrive in ambiguity and fast-moving environmentsWE OFFERRemote-first cultureComprehensive health benefitsWorkstation and device allowancesProfessional development budgetA critical role in shaping Sprinto’s growth strategy with dataMarketing_PODOriginally posted on Himalayas

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