Senior Analyst, Marketing, Business and Media Analytics

Job Description:
• Serve as a primary analytics lead for multiple restaurant clients, acting as a strategic partner to account and client teams.
• Own the narrative behind the data—turning complex datasets into clear, actionable client stories.
• Design and deliver performance reporting and media tests, gleaning performance insights tailored to each brand’s unique goals.
• Manage and verify data integrity by collating and validating data from multiple client sources to ensure consistent, accurate reporting.
• Analyze campaign performance (CRM, loyalty, promotions) and provide recommendations for optimizing engagement and ROI.
• Develop guest segmentation models to inform targeting, personalization, and lifecycle strategy.
• Measure and optimize performance across paid digital media, owned digital channels (email, app, website), and social platforms.
• Support financial analysis of marketing initiatives, including incremental revenue, AOV shifts, and LTV.

Requirements:
• Bachelor’s degree in Business, Marketing, Analytics, Statistics, or related field.
• 5+ years of progressive analytics experience, preferably in an agency, consulting, multi-client, or multi-brand setting.
• Restaurant, or retail analytics experience is highly valued.
• Proficiency in SQL, Excel, BigQuery, Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker).
• Strong grasp of marketing and media metrics (e.g., CPA, ROAS, CTR, conversion rate).
• Ability to balance analytical depth with client-facing clarity—great storytelling with data.
• Experience managing multiple priorities and deadlines across client accounts.

Benefits:
• Flexibility
• Opportunity to influence real business outcomes

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