Senior Analyst, Brand Marketing
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDSKnown is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. Ad Age touted that âKnown may be the ultimate example of a full-service agency,â and honored us with two prestigious recognitions this year:Known_Winner"> #3 on The A-List as one of the top agencies in the world, and Ad Ageâs Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digidayâs Most Innovative Media Agency to name a few.We couldnât create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOUAbout the role:As a Senior Analyst on Knownâs Brand Marketing team, you will play a pivotal role in driving strategic insights and supporting the development of key deliverables for our clients across brand marketing, creative strategy, and go-to-market activations.The right candidate must be proficient at interpreting information, trends and client research to develop new ideas and thinking on brands in an engaging manner that tells a compelling story to the client.As a Brand Marketing Senior Analyst, you must be able to lead portions of a client engagement independently and work well with other disciplines to strengthen the work and deliver optimal results.WHAT YOUâLL DOAsking questions that havenât been asked beforeBecoming a subject matter expert on key industries and topics, providing informed perspectives by collecting and analyzing data, cultural intelligence, audience insights, and industry knowledge to tell a clear and inspirational storyLeveraging insights to support the development of a powerful strategic idea and direction that is simple, clear, and digestible for client teams and internal partnersSupporting the development of products & deliverables such as:Brand strategy:Brand north star, vision, and positioningBrand architectureEngagement strategy:Creative briefsMessaging frameworksActivation strategy:Tactical playbookCommunications plansBuilding compelling and visually engaging presentations to communicate insights and recommendationsSupporting the growth of client relationships, ensuring they remain connected to our process, progress and deliverablesCollaborating effectively with other practices within the company including researchers, data scientists, media buyers / planners and help with what they need to inform a strategic and inspired solution for our clientsBolstering business development efforts by preparing case studies and relevant work examples for presentations and assist with scoping new work (including the development of SOWs)WHO YOU ARE AND WHAT YOU HAVEA passion for understanding our partnerâs needs and becoming their trusted advisorComfort presenting to and briefing internal and external clients at various levelsAbility to balance various client commitments and categories at onceDeep empathy for consumers, our partners and our teammatesA desire to change the way things have been done in marketing and brand strategyStrong willingness to learn and implement innovative research and insights methods, including generative AI tools and platformsExcitement to partner with data scientists, researchers and creatives across our officesHighly motivated and self-motivated with a history of high integrityStrong interpersonal and written skillsAt least 2 yearsâ experience in a strategy, insights or marketing roleSOME OF OUR PERKSUnlimited paid time off401k with company matching and no vesting periodAnnual bonusesGenerous medical planPaid parental leaveONE LAST THING TO ASK YOURSELFAll this might sound great, but youâre probably still wondering, âWould I be a good fit for Known?â or âWould Known be a good fit for me?â Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. Thereâs always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.The base salary for this position is $55K - $70K.This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.Originally posted on Himalayas
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