SCOUT - Sr. Manager of Ecommerce

SCOUT - Sr. Manager of Ecommerce





















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Sr. Manager of Ecommerce






SCOUT





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Sr. Manager of Ecommerce




Fully Remote •
Remote Worker - N/A









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Job Type
Full-time

Description
About the BrandSCOUT is a Washington, DC-based brand known for stylish, functional and affordable tote bags. The brand has found a niche in the market with a competitive advantage called “Pretty Utility”. The authenticity of the brand is best measured by the team of bright, talented, creative individuals who embody the perfectly imperfect lifestyle and share a genuine passion for the products. SCOUT has become the go-to resource by providing the products women need to contain, organize, and uplift all the stuff she needs to successfully navigate her busy life. Over the next three to five years, SCOUT aspires to be a national lifestyle brand which will be driven by thoughtful direct-to-consumer growth and strategic wholesale distribution expansion to meet the customer where she is in the marketplace.About the PositionThis role leads SCOUT’s e-commerce business and reports to the Sr. Director of Marketing & Ecommerce. This person is responsible for driving revenue growth, profitability, and customer engagement. In partnership with senior leadership, it oversees revenue planning, promotions, seasonal launches, and the strategy and daily operations of the Shopify site. This role manages merchandising and assortment strategy, leads analytics, SEO, and conversion optimization. This role oversees digital technology and vendor partners, and mentors the E-Commerce Specialist to ensure a seamless, high-performing online experience.What You’ll Be DoingRevenue & Promotional StrategyPartner with the Senior Director to forecast and manage revenue targets.Develop and execute the promotional calendar and seasonal product launches.Create seasonal site strategies based on brand direction, assortment, performance insights, and competitive trendsSite Experience & OptimizationOwn the vision and performance of SCOUTbags.com, ensuring an engaging, intuitive, mobile-first experience.Lead Shopify site operations including merchandising, catalog management, promotions, CRO, and content updates.Optimize site speed, checkout performance, and the A/B testing roadmap to improve conversion.Merchandising & Inventory AlignmentDrive assortment and merchandising strategies that support revenue and margin goals.Partner with Product, Marketing, and Planning teams to align site strategy with inventory and demand forecasts.Implement product placement and navigation strategies that improve discovery and conversion.Analytics & Conversion OptimizationLead performance analysis and reporting to identify opportunities and inform decisions.Use GA4, Triple Whale, heatmaps, session recordings, and customer feedback to optimize the conversion funnel.Track and improve key metrics including conversion rate, retention, and average order value.SEO & Traffic GrowthLead SEO strategy with agency partners to increase organic and direct traffic.Optimize content and product pages for emerging generative and AI-driven search.Technology & Vendor ManagementManage website infrastructure, integrations, and external partners.Ensure platforms meet privacy, security, and industry standards.Requirements:Bachelor’s degree in business, Marketing, or related experience.7+ years of relevant experience with at least 3+ years in a similar role at a consumer facing brand, preferably within the fashion, retail, or lifestyle industry.Experience with E-commerce platforms (preferably Shopify) including merchandising, catalog management, and promotional execution.Experience with digital analytics platforms such as Google Analytics 4 to drive data-informed decision making.Experience with conversion rate optimization frameworks.Experience with SEO and emerging generative/AI Driven search optimization using tools like SEMrush and Google Search Console.Experience managing digital agencies and cross-functional marketing teams.Work Location & TravelThis position is fully remote.Employees are expected to work Eastern Time business hours (approximately 9:00 AM – 5:00 PM ET).Occasional travel to SCOUT Bags headquarters (approximately four times per year) is expected for planning and team collaboration.What You’ll Get from UsA competitive compensation package. An incentive-based bonus plan. Half day Fridays year-round! Medical Health, Dental, and Vision Coverage. Company matching 401K Program.A seasonal credit toward SCOUT merchandise (plus a killer employee discount). A casual, bright and happy physical and virtual work environment. Core ValuesWe’re looking for someone who embodies the values that define us:Kind, Authentic, Adaptable, Giving, Committed, and CreativeSCOUT is committed to maintaining a work environment in which all its employees are treated fairly. SCOUT prohibits discrimination on the basis actual or perceived race, color, religion, national origin, sex, age, marital status, citizenship status, veteran status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation or political affiliation, or any other characteristic protected by applicable law.NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as required to meet the ongoing needs of the organization.


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