Sales Programs & Events Manager

About HatchAt Hatch, we’re building the AI platform powering the next generation of Customer Service Representatives. Backed by Y Combinator and top-tier investors, we help businesses deliver smarter, faster, and more human support—at scale.We believe that events, when executed with sales precision, can be one of the most powerful levers for pipeline and growth. We're hiring a sales-minded operator to own that lever end-to-end.The RoleHatch is looking for a Sales Programs & Events Manager to lead our sales-driven event motion. This is not a traditional field marketing role. This is a revenue-focused, sales-aligned position for someone who knows how to generate Sales Qualified Opportunities (SQOs), drive demo volume, and work side-by-side with SDRs and AEs.You will report directly to the Chief Revenue Officer and be responsible for organizing and executing two core types of events:Prospect-Facing Events — focused on top-of-funnel engagement, conversion, and accelerating pipelineCustomer-Facing Events — focused on expansion, retention, and driving upsell opportunitiesWhat You'll DoOwn the planning and execution of Hatch’s sales-led events, both in-person and virtualCollaborate directly with SDRs, AEs, and sales leadership to align on pipeline and revenue goalsStrategize and launch event formats such as executive dinners, roadshows, roundtables, and targeted customer sessionsWork cross-functionally to ensure pre- and post-event outreach is driving demos and sales conversationsManage all event logistics: venues, vendors, invites, attendee engagement, follow-up workflowsTrack and report clear ROI: SQOs, demo bookings, pipeline generated, and revenue influencedDevelop repeatable playbooks and experiment with new formats to optimize impactWho You AreYou have previous experience in a sales role (SDR, AE, sales programs, or similar), and you understand the pressure and process of building pipeline4+ years of experience running events or owning sales programs in a high-growth B2B SaaS environmentDeep alignment with sales teams—you’ve partnered with SDRs/AEs before and speak their languageObsessed with results—you're comfortable being held to revenue goals and measuring event ROISkilled at both execution and strategy—able to think big but also get hands-on with logisticsExcellent communicator, highly organized, and ready to take ownership of the events engineNice to HaveExperience using HubSpot and Salesloft for outbound campaigns, lead tracking, and post-event follow-upFamiliarity with Salesforce or similar CRMs for pipeline and opportunity trackingBackground working on both SMB and enterprise event strategiesExposure to account-based selling or customer expansion playbooksPrior use of event management platforms like Splash, Aventri, or similarWhy HatchDirect line to the CRO and close collaboration with the Sales teamHigh-impact role in a fast-growing, YC-backed SaaS companyAutonomy to build and own a sales events engine from scratchWork with a smart, driven, mission-aligned teamReady to run events that drive real revenue? Let’s talk.

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