SaaS Product Designer (Landing Page + Templates) – Figma
We’re building a no-code map builder SaaS that helps businesses create store locators, service area maps, and event maps. The product is already feature-rich. Our challenge is not adding more features, but structuring and designing a conversion-focused homepage that: - Creates urgency - Shows value without overwhelming - Stages features progressively - Highlights templates and use cases - Converts visitors into free signups This is not a “make it pretty” task — it’s a UX + conversion problem. What You’ll Design You’ll design (in Figma): Homepage (desktop + mobile) - Conversion-focused layout - Clear feature hierarchy - Proper placement of templates, features, use cases - Sections staged for urgency → confidence → action Templates section (homepage + optional templates page) - Pre-built map templates (store locator, service area, events, travel) - Clear CTAs (“Use template”) - Reduce effort anxiety for new users Feature presentation system - Group features by outcome (Build / Look / Convert) - Avoid feature overload - Clean, scannable layout What We’re Looking For (Must-have) - Strong experience designing B2B SaaS products - Proven work on conversion-focused landing pages - Excellent at information hierarchy - Comfortable saying “no” to feature overload - Strong Figma skills Nice-to-have - Experience with onboarding flows - Growth / conversion design background - Familiarity with Framer Motion or modern SaaS animation patterns What Success landing page should look like - Homepage clearly answers: - What problem this solves - Why it’s better than Google Maps / plugins - How easy it is to start - Features are grouped, not dumped - Templates feel like the “fastest path to success” - Page feels calm, premium, and confident - Clear “Start free” moments without pressure How to Apply Please share: - 2–3 SaaS case studies - One example where you simplified a complex product - A short note on how you think about conversion & feature hierarchy Please start your proposal with the word “Hierarchy” so we know you read the full post. Apply tot his job