Retention Marketing Manager — Ecommerce & Membership
About PCH
Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value.
Role Summary
We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives.
What You’ll Own
Lifecycle Strategy
• Build and manage customer journeys:
• Onboarding
• Abandoned cart
• Post-purchase
• Winback
• Subscription upgrade/downgrade flows
• Develop structured segmentation strategies
Membership & Subscription Growth
• Design and optimize subscription tier communication
• Support upsell initiatives
• Reduce churn through proactive engagement programs
Campaign Execution
• Oversee promotional calendar
• Partner with Creative for campaign assets
• Ensure consistent messaging aligned with brand standards
Reporting & Optimization
• Track repeat purchase rate, churn, LTV
• Conduct cohort analysis
• Continuously optimize flows based on performance data
What Success Looks Like (First 90 Days)
• Clear lifecycle roadmap established
• Improved engagement in at least one automated flow
• Identified churn drivers and mitigation plan
• Measurable lift in repeat purchase or subscription conversion
Required Experience
• 4–7+ years in ecommerce lifecycle marketing
• Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
• Strong understanding of subscription models
• Analytical mindset with commercial focus
• Understanding of Shopify
This Role Is Not
• A general email production role
• A social media marketing role
• A purely creative campaign position without data ownership
Compensation & Benefits
• Competitive salary based on experience
• Medical, dental, and vision insurance, plus a range of additional voluntary benefits
• 401(k) with company match
• Flexible PTO and 15 paid holidays to rest and reset
• Remote-first culture with home office stipend
• Professional development budget
• 12 weeks of paid family leave to celebrate life’s biggest moments
Location:
Remote - Phoenix, AZ
PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Apply Now
Apply Now
Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value.
Role Summary
We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives.
What You’ll Own
Lifecycle Strategy
• Build and manage customer journeys:
• Onboarding
• Abandoned cart
• Post-purchase
• Winback
• Subscription upgrade/downgrade flows
• Develop structured segmentation strategies
Membership & Subscription Growth
• Design and optimize subscription tier communication
• Support upsell initiatives
• Reduce churn through proactive engagement programs
Campaign Execution
• Oversee promotional calendar
• Partner with Creative for campaign assets
• Ensure consistent messaging aligned with brand standards
Reporting & Optimization
• Track repeat purchase rate, churn, LTV
• Conduct cohort analysis
• Continuously optimize flows based on performance data
What Success Looks Like (First 90 Days)
• Clear lifecycle roadmap established
• Improved engagement in at least one automated flow
• Identified churn drivers and mitigation plan
• Measurable lift in repeat purchase or subscription conversion
Required Experience
• 4–7+ years in ecommerce lifecycle marketing
• Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
• Strong understanding of subscription models
• Analytical mindset with commercial focus
• Understanding of Shopify
This Role Is Not
• A general email production role
• A social media marketing role
• A purely creative campaign position without data ownership
Compensation & Benefits
• Competitive salary based on experience
• Medical, dental, and vision insurance, plus a range of additional voluntary benefits
• 401(k) with company match
• Flexible PTO and 15 paid holidays to rest and reset
• Remote-first culture with home office stipend
• Professional development budget
• 12 weeks of paid family leave to celebrate life’s biggest moments
Location:
Remote - Phoenix, AZ
PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Apply Now
Apply Now