[Remote] VP Consumer Marketing

Note: The job is a remote job and is open to candidates in USA. HealthEquity is on a mission to transform how consumers engage with their health and financial well-being. As VP of Consumer Marketing, you’ll lead the vision and execution of strategies that drive engagement, acquisition, and loyalty across millions of members. Responsibilities • Lead a Unified Consumer Strategy: Build and execute omnichannel engagement programs (email, SMS, push notifications, digital journeys) to increase HSA saving, spending, and investing behaviors • Elevate HealthEquity’s Brand: Drive brand awareness and trust to position HealthEquity as the leading health and wellness provider • Direct-to-Consumer Growth: Expand DTC initiatives targeting new segments—through personalized, data-driven campaigns • Behavior-Based Engagement: Implement innovative lifecycle marketing programs across earned, paid, and owned channels to drive adoption and utilization • Digital Marketing Innovation: Leverage Salesforce Marketing Cloud, CDPs, and advanced martech to optimize campaigns and member journeys • Full-Funnel Performance: Own marketing attribution, conversion optimization, and cost-per-signup metrics to deliver measurable business outcomes • External Partnerships: Provide marketing thought leadership within a complex partner ecosystem, fostering co-branded initiatives and driving adoption • Consumer Engagement Product Management: Define frameworks for outreach, messaging hierarchy, and martech integration to enable personalization and predictive analytics • Strategic Leadership: Inspire and grow a team of 15–25 marketers, fostering creativity, collaboration, and innovation while aligning with enterprise priorities Skills • 15+ years in consumer engagement leadership • At least 5 years in marketing leadership roles • Experience driving growth through lifecycle marketing • DTC strategies • Behavioral-based engagement • Strong understanding of CRM • Segmentation • Advanced analytics to personalize journeys and optimize ROI • Skilled in martech platforms • Data modeling • AI-driven marketing capabilities • Ability to inspire teams • Influence cross-functional stakeholders • Deliver results in fast-paced environments • Bachelor's degree in Marketing, Business, or related field • MBA preferred Benefits • Medical, dental, and vision • HSA contribution and match • Dependent care FSA match • Paid parental leave • 401(k) match • Personal and healthcare financial literacy programs • Ongoing education & tuition assistance • Gym and fitness reimbursement • Wellness program incentives Company Overview • HealthEquity connects health and wealth by administering Health Savings Accounts (HSAs) and other consumer-directed benefits. It was founded in 2002, and is headquartered in Draper, Utah, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job