[Remote] Tech Lead - Adobe Target

Note: The job is a remote job and is open to candidates in USA. Ulta Beauty is the largest North American beauty retailer and a premier beauty destination. The Technical Lead – Adobe Target will drive personalization, segmentation, and testing strategies across digital platforms, acting as both a hands-on practitioner and a strategic architect to enhance customer experiences.

Responsibilities
• Define the Adobe Target personalization roadmap aligned with business goals and customer journey objectives
• Act as the subject matter expert on Adobe Target, setting standards for experimentation, audience targeting, and personalization best practices
• Partner with Marketing, Product, and IT to ensure seamless integration with Adobe Experience Cloud, Real-Time CDP, Analytics, AEM, and custom e-commerce platforms
• Build, configure, and manage A/B, multivariate, and automated personalization activities with statistical rigor
• Design and implement integrations between Adobe Target and custom e-commerce platforms to enable server-side personalization, API-driven activities, and real-time decisioning
• Create, refine, and activate advanced audience segments leveraging customer behavior, profiles, and predictive models across web, mobile, and omnichannel touchpoints
• Define success metrics and KPIs for testing and personalization initiatives
• Translate test results into actionable insights that inform product, marketing, and customer experience strategies
• Share learnings and embed a test-and-learn culture across cross-functional teams to continuously optimize personalization programs
• Mentor junior team members and upskill colleagues in experimentation and personalization practices
• Collaborate with external partners, vendors, and agencies to extend the reach and impact of Adobe Target initiatives
• Contribute to governance frameworks that ensure scalability, compliance, and consistency in personalization execution

Skills
• Bachelor's degree in Computer Science, CIS, or equivalent professional experience
• 3+ years of hands-on experience with Adobe Target in an enterprise environment
• Proven track record in segmentation, multivariate testing, and personalization at scale
• Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT-CDP, and integrations)
• Ability to design and execute advanced testing methodologies (multivariate, holdout groups, personalization algorithms)
• Solid grasp of front-end technologies (HTML, CSS, JavaScript) to support hands-on execution
• Analytical mindset with experience using statistical methods to evaluate test results
• Excellent communication skills, able to translate complex concepts into actionable insights for both technical and business audiences
• Experience in retail, beauty, or consumer goods preferred

Benefits
• Paid time off
• Health
• Dental
• Vision
• Life and disability benefits

Company Overview
• Ulta Beauty is a beauty retailer that offers a wide range of products including cosmetics, fragrances, skincare, and hair care. It was founded in 1990, and is headquartered in Bolingbrook, Illinois, USA, with a workforce of 10001+ employees. Its website is https://www.ulta.com.

Company H1B Sponsorship
• Ulta Beauty has a track record of offering H1B sponsorships, with 9 in 2020. Please note that this does not guarantee sponsorship for this specific role.

Apply Now

Apply Now