Remote Sr Manager, eCommerce Experience & Content, Kay
REMOTE Opportunity
OR
HYBRID Opportunity in Northeast, OH or DFW, TX
The Sr Manager, Ecommerce Experience and Content is responsible for driving measurable improvements in onsite performance, with a primary focus on conversion rate, customer engagement, and revenue growth. This role leads the strategy and execution of core onsite experiences across navigation, PLP, PDP, and content, internal search, leveraging data, testing, and customer insights to continuously optimize the digital journey. This individual will act as the owner of conversion performance, partnering cross-functionally with Merchandising, Marketing/Creative, Analytics, and Product to deliver impactful, customer-centric experiences.
Responsibilities
• Lead the end-to-end digital site experience across Kay and Kay Outlet, ensuring a cohesive, customer-centric journey that drives engagement, conversion, and revenue
• Own the execution of onsite brand strategy, ensuring the site experience consistently reflects brand positioning and aligns with overall business priorities and strategic direction
• Define and execute a data-driven optimization roadmap to improve engagement, conversion, and revenue
• Optimize core experiences including navigation, PLP, PDP, landing pages and internal search ensuring alignment to customer intent and business goals
• Identify friction points across the customer journey and implement solutions that improve performance at scale
• Partner with Marketing to ensure traffic intent aligns with landing page and onsite experience
• Collaborate with Product and Engineering to define and prioritize high-impact enhancements that improve conversion
• Oversee content strategy to ensure it supports both SEO growth and conversion performance, with clear measurement of impact
• Partner with the SEO agency and internal SEO team to prioritize, operationalize, and QA SEO recommendations, balancing organic growth with onsite conversion performance
• Guide internal linking and content structure to improve discoverability, engagement, and revenue contribution
• Lead and develop a team (manager + 2 specialists), ensuring clear priorities, accountability, and high-quality execution
• Foster a culture of data-driven decision-making, continuous testing, and performance accountability
• Improve team processes to increase speed, quality, and scalability of execution.
• Leverage tools such as Adobe Analytics & Content Square to uncover opportunities and monitor performance across the customer journey
• Track, and report on KPIs related to conversion, engagement, revenue and customer behavior
• Partner with analytics teams to develop dashboards and reporting that drive actionable insights and decision-making
• Translate insights into clear action plans and prioritization of initiatives.
• Lead and align the A/B testing roadmap, ensuring prioritization is driven by revenue impact and customer experience improvements
• Develop test hypotheses based on data, customer behavior, and business needs, and ensure learnings are scaled
• Monitor industry trends and competitor experiences to identify opportunities and bring forward innovative ideas to improve performance.
Qualifications
• Bachelor's degree in marketing, business/Ecommerce, merchandising, analytics
• 5+ years of eCommerce/Digital experience
• Proven track record of driving conversion and revenue growth through site optimizations
• Strong analytical skills with experience using Adobe or Google analytics
• Ability to translate data into actionable insights and business impact
• Experience working cross-functionally with Merchandising, Marketing/Creative and Product/IT teams
• Experience with tools like Jira, Excel, Site CMS, Hybris, Figma, Content Square
Benefits
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
• Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans to keep you and your family covered.
• 401(k) with Company Match - Invest in your future with a generous retirement savings plan, including company matching after just one year.
• Generous Time Off - Recharge with a robust PTO package, plus company holidays.
• Diversity, Equity & Inclusion Programs - Be part of a culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development - Opportunities for leadership development, mentorship, and continuous learning.
• Exclusive Perks - Enjoy additional benefits, wellness programs, employee discounts, and more!
The salary range for this opportunity is $90,000 - $135,000. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.
OR
HYBRID Opportunity in Northeast, OH or DFW, TX
The Sr Manager, Ecommerce Experience and Content is responsible for driving measurable improvements in onsite performance, with a primary focus on conversion rate, customer engagement, and revenue growth. This role leads the strategy and execution of core onsite experiences across navigation, PLP, PDP, and content, internal search, leveraging data, testing, and customer insights to continuously optimize the digital journey. This individual will act as the owner of conversion performance, partnering cross-functionally with Merchandising, Marketing/Creative, Analytics, and Product to deliver impactful, customer-centric experiences.
Responsibilities
• Lead the end-to-end digital site experience across Kay and Kay Outlet, ensuring a cohesive, customer-centric journey that drives engagement, conversion, and revenue
• Own the execution of onsite brand strategy, ensuring the site experience consistently reflects brand positioning and aligns with overall business priorities and strategic direction
• Define and execute a data-driven optimization roadmap to improve engagement, conversion, and revenue
• Optimize core experiences including navigation, PLP, PDP, landing pages and internal search ensuring alignment to customer intent and business goals
• Identify friction points across the customer journey and implement solutions that improve performance at scale
• Partner with Marketing to ensure traffic intent aligns with landing page and onsite experience
• Collaborate with Product and Engineering to define and prioritize high-impact enhancements that improve conversion
• Oversee content strategy to ensure it supports both SEO growth and conversion performance, with clear measurement of impact
• Partner with the SEO agency and internal SEO team to prioritize, operationalize, and QA SEO recommendations, balancing organic growth with onsite conversion performance
• Guide internal linking and content structure to improve discoverability, engagement, and revenue contribution
• Lead and develop a team (manager + 2 specialists), ensuring clear priorities, accountability, and high-quality execution
• Foster a culture of data-driven decision-making, continuous testing, and performance accountability
• Improve team processes to increase speed, quality, and scalability of execution.
• Leverage tools such as Adobe Analytics & Content Square to uncover opportunities and monitor performance across the customer journey
• Track, and report on KPIs related to conversion, engagement, revenue and customer behavior
• Partner with analytics teams to develop dashboards and reporting that drive actionable insights and decision-making
• Translate insights into clear action plans and prioritization of initiatives.
• Lead and align the A/B testing roadmap, ensuring prioritization is driven by revenue impact and customer experience improvements
• Develop test hypotheses based on data, customer behavior, and business needs, and ensure learnings are scaled
• Monitor industry trends and competitor experiences to identify opportunities and bring forward innovative ideas to improve performance.
Qualifications
• Bachelor's degree in marketing, business/Ecommerce, merchandising, analytics
• 5+ years of eCommerce/Digital experience
• Proven track record of driving conversion and revenue growth through site optimizations
• Strong analytical skills with experience using Adobe or Google analytics
• Ability to translate data into actionable insights and business impact
• Experience working cross-functionally with Merchandising, Marketing/Creative and Product/IT teams
• Experience with tools like Jira, Excel, Site CMS, Hybris, Figma, Content Square
Benefits
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
• Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans to keep you and your family covered.
• 401(k) with Company Match - Invest in your future with a generous retirement savings plan, including company matching after just one year.
• Generous Time Off - Recharge with a robust PTO package, plus company holidays.
• Diversity, Equity & Inclusion Programs - Be part of a culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development - Opportunities for leadership development, mentorship, and continuous learning.
• Exclusive Perks - Enjoy additional benefits, wellness programs, employee discounts, and more!
The salary range for this opportunity is $90,000 - $135,000. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.