[Remote] Specialist, Email + SMS Marketing
Note: The job is a remote job and is open to candidates in USA. ATTN Agency is a boutique, performance-driven digital marketing agency specializing in full-funnel growth for e-commerce and DTC brands. The Senior Lifecycle & Retention Marketing Strategist will take ownership of lifecycle marketing for several high-growth eCommerce clients, focusing on retention strategies across email, SMS, and direct mail while collaborating with various teams to drive measurable results.
Responsibilities
• Own the lifecycle roadmap (email, SMS, direct mail, loyalty) for 5–7 high-growth eCommerce brands
• Develop 30-day-out calendars that align with product launches, promotions, and paid-media pushes
• Write clear, on-brand copy briefs and flow outlines—tailoring voice, tone, and storytelling to each brand’s unique identity
• Build segmentation frameworks and customer journeys that maximize engagement and lifetime value
• Use AI tools and advanced analytics to surface new opportunities and streamline workflows
• Analyze deliverability, engagement, CVR, RPR, and cohort LTV; refine benchmarks and spot trends
• Design and run A/B and multivariate tests (creative, cadence, offers, segments) and translate results into actionable next steps
• Pilot emerging retention channels—including loyalty tiers, push notifications, and in-app messaging—and share learnings with the team
• Document best practices and contribute to internal training sessions that upskill the broader retention group
• Delegate campaign and flow builds to Retention Coordinators; review, QA, and provide feedback
• Coordinate with design and copy teams to secure assets and keep ClickUp timelines on track
• Mentor junior team members, helping them grow their strategic and technical skills
• Join monthly or bi-weekly client calls (Account Managers lead) to present strategy, insights, and testing roadmaps
• Deliver concise, data-driven performance summaries that highlight wins, gaps, and next steps
• Partner with Account Managers to ensure retention plans dovetail seamlessly with broader growth initiatives
Skills
• 4+ years email-marketing experience, 2+ years SMS experience
• Hands-on Klaviyo mastery: campaigns, flows, segmentation, deliverability, reporting
• Proven success managing 5+ eCommerce accounts simultaneously
• Daily channel operations: calendar ownership, content planning, build/QA, A/B testing, measurement
• Loyalty & rewards program strategy and execution
• Working knowledge of HTML/CSS for email troubleshooting
• Advanced understanding of: Full-funnel lifecycle (prospecting → retention → reactivation) & cohort LTV analysis
• Advanced understanding of: Email/SMS segmentation, tracking pixels, product catalogs, merge tags/dynamic insertion
• Advanced understanding of: Core metrics: OR, CTR, CVR, RPR, list growth, engagement rates
• Strong copywriting skills for campaign and flow briefs
• Confident communicator with experience summarizing performance insights for stakeholders
• Exceptional time-management and project-management discipline
• 1+ Year Direct-mail platform familiarity
• Prior agency experience
• Team-lead or people-management background
• Push notification and mobile-app messaging experience
• Shopify, GA4, Triple Whale, or Northbeam expertise
Benefits
• Performance-based bonuses
• Flexible PTO
• Remote-first culture
• Regular mentorship & growth planning
• Tight-knit, collaborative team
Company Overview
• ATTN Agency is a digital marketing agency that designs and develops advertising strategies for consumer goods companies. It was founded in 2018, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://www.attnagency.com/.
Apply Now
Apply Now
Responsibilities
• Own the lifecycle roadmap (email, SMS, direct mail, loyalty) for 5–7 high-growth eCommerce brands
• Develop 30-day-out calendars that align with product launches, promotions, and paid-media pushes
• Write clear, on-brand copy briefs and flow outlines—tailoring voice, tone, and storytelling to each brand’s unique identity
• Build segmentation frameworks and customer journeys that maximize engagement and lifetime value
• Use AI tools and advanced analytics to surface new opportunities and streamline workflows
• Analyze deliverability, engagement, CVR, RPR, and cohort LTV; refine benchmarks and spot trends
• Design and run A/B and multivariate tests (creative, cadence, offers, segments) and translate results into actionable next steps
• Pilot emerging retention channels—including loyalty tiers, push notifications, and in-app messaging—and share learnings with the team
• Document best practices and contribute to internal training sessions that upskill the broader retention group
• Delegate campaign and flow builds to Retention Coordinators; review, QA, and provide feedback
• Coordinate with design and copy teams to secure assets and keep ClickUp timelines on track
• Mentor junior team members, helping them grow their strategic and technical skills
• Join monthly or bi-weekly client calls (Account Managers lead) to present strategy, insights, and testing roadmaps
• Deliver concise, data-driven performance summaries that highlight wins, gaps, and next steps
• Partner with Account Managers to ensure retention plans dovetail seamlessly with broader growth initiatives
Skills
• 4+ years email-marketing experience, 2+ years SMS experience
• Hands-on Klaviyo mastery: campaigns, flows, segmentation, deliverability, reporting
• Proven success managing 5+ eCommerce accounts simultaneously
• Daily channel operations: calendar ownership, content planning, build/QA, A/B testing, measurement
• Loyalty & rewards program strategy and execution
• Working knowledge of HTML/CSS for email troubleshooting
• Advanced understanding of: Full-funnel lifecycle (prospecting → retention → reactivation) & cohort LTV analysis
• Advanced understanding of: Email/SMS segmentation, tracking pixels, product catalogs, merge tags/dynamic insertion
• Advanced understanding of: Core metrics: OR, CTR, CVR, RPR, list growth, engagement rates
• Strong copywriting skills for campaign and flow briefs
• Confident communicator with experience summarizing performance insights for stakeholders
• Exceptional time-management and project-management discipline
• 1+ Year Direct-mail platform familiarity
• Prior agency experience
• Team-lead or people-management background
• Push notification and mobile-app messaging experience
• Shopify, GA4, Triple Whale, or Northbeam expertise
Benefits
• Performance-based bonuses
• Flexible PTO
• Remote-first culture
• Regular mentorship & growth planning
• Tight-knit, collaborative team
Company Overview
• ATTN Agency is a digital marketing agency that designs and develops advertising strategies for consumer goods companies. It was founded in 2018, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://www.attnagency.com/.
Apply Now
Apply Now