[Remote] Social Lead, Brand & Culture

Note: The job is a remote job and is open to candidates in USA. Airbnb is a global leader in travel and hospitality, connecting millions of hosts and guests. They are seeking a Social Lead to enhance brand awareness through strategic social media initiatives, particularly on platforms like TikTok and Instagram, while collaborating with cross-functional teams to create impactful content. Responsibilities • Implement a culture-penetrating social programming approach that drives online relevance for Airbnb among key audiences • Move quickly and efficiently to spot and ideate around real-time social opportunities where the brand can play a meaningful role • Establish and implement clear creative principles to help subvert the status quo and differentiate how we show up in the feeds • Partner with and steer a team of social creatives and producers to generate reactive content that connects Airbnb to culture • Partner with key cross-functional stakeholders to ensure the timely and strategic deployment of reactive social content, balancing speed with risk tolerance and creative integrity • Analyze and merchandise social content performance, applying learnings in real time to strengthen and refine output on an ongoing basis Skills • 10+ years experience in social media work • Proven track record of developing real-time social content that cuts through the noise • Experience leading social creative teams • Deep knowledge and expertise in building and executing creative and innovative social content on Instagram and TikTok • Excellent writing and verbal communication skills Benefits • Bonus • Equity • Benefits • Employee Travel Credits Company Overview • Airbnb is an online community marketplace for people to list, discover, and book accommodations through mobile phones or the Internet. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is Company H1B Sponsorship • Airbnb has a track record of offering H1B sponsorships, with 108 in 2025, 176 in 2024, 160 in 2023, 270 in 2022, 250 in 2021, 274 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job