[Remote] Senior Marketring Automation Engineer- Salesforce Marketing Cloud

Note: The job is a remote job and is open to candidates in USA. athenahealth is working to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. As a Senior Marketing Automation Engineer, you will enable advanced marketing capabilities across the marketing technology stack and design scalable, data-driven marketing solutions while mentoring team members. Responsibilities • Act as a trusted advisor to marketing stakeholders, aligning campaign strategies with platform capabilities and data architecture • Provide thought leadership on leveraging SFMCE, Data Cloud, and AI-driven personalization to optimize engagement • Design and implement advanced customer engagement journeys, segmentation strategies, and personalization using SFMCE and Data Cloud in collaboration with marketing strategy stakeholders • Configure and maintain data models, identity resolution, and audience segmentation within Salesforce Data Cloud • Integrate multiple data sources and destinations to enable unified customer profiles and real-time personalization • Implement AI-driven recommendations (e.g., Einstein, Agentforce), predictive scoring, and generative content capabilities within Marketing Cloud • Explore and deploy Agentforce solutions for marketing automation and conversational engagement • Develop and maintain automations, data extensions, and API integrations (REST/SOAP) for seamless data flow • Ensure compliance with data privacy regulations and maintain high standards for deliverability and reputation • Conduct peer reviews, troubleshoot technical issues, collaborate with QA resources to ensure quality deliverable hand offs • Document technical solutions and maintain version control for transparency and training • Mentor team members on advanced SFMC, Data Cloud, and AI capabilities • Stay current with Salesforce releases, AI advancements, and marketing technology trends to drive innovation Skills • 5+ years of hands-on experience with Salesforce Marketing Cloud Engagement • Proven experience with Salesforce Data Cloud (formerly Data 360) for identity resolution, segmentation, and data activation • Salesforce Marketing Cloud Developer and Administrator certifications required • Advanced proficiency in AMPscript, SSJS, SQL, HTML/CSS for dynamic content and data manipulation • Strong understanding of REST/SOAP APIs for integrations • Experience with CDP functionality, data modeling, and identity resolution • Familiarity with AI-driven personalization, predictive analytics, and generative content tools • Ability to understand performance metrics related to engagement, deliverability, and reputation • Excellent problem-solving skills and the ability to work in a fast-paced, collaborative environment • Strong communication, documentation, and interpersonal skills to work effectively with cross-functional teams • Attention to detail and a commitment to delivering high-quality technical solutions • Bachelor's degree in Computer Science, Information Technology, or related field preferred • Salesforce Administrator, Data Cloud Consultant, and AI/Agentforce certifications highly preferred Benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Flexibility • Book clubs • External speakers • Hackathons Company Overview • Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems. It was founded in 1997, and is headquartered in Watertown, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is Company H1B Sponsorship • athenahealth has a track record of offering H1B sponsorships, with 94 in 2025, 84 in 2024, 61 in 2023, 108 in 2022, 84 in 2021, 74 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job