[Remote] Senior Marketing Manager, Digital Performance

Note: The job is a remote job and is open to candidates in USA. HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation. They are seeking a highly skilled Senior Marketing Manager of Digital Performance and Content to lead their SEO, AI-EO, SEM, and digital content strategy. Responsibilities • Work with marketing leadership to develop and set the digital marketing strategic direction • Enhance own the execution and ongoing optimization of SEO, AI-EO, and SEM programs to accelerate ranking, AI citation, organic traffic, and conversions • Select, manage, and evaluate digital agencies or contractors, ensuring alignment, quality, and accountability • Justify, document, and improve digital marketing tools and platform use, and related workflows • Develop and continuously refine keyword strategy, prioritization, topic grouping, and semantic clustering • Lead technical SEO and AI-EO optimization efforts, including on-page improvements, schema, metadata, site architecture recommendations, and algorithm-aligned enhancements • Manage SEM planning, bidding, targeting, ads, and budget optimization to drive cost-efficient demand and measurable ROI • Define success criteria, KPIs, dashboards, and reports to evaluate digital performance and content/page delivery and provide insights for improvement • Build and manage an editorial calendar aligned with keyword strategy, search intent, and GTM priorities • Audit, map, and optimize existing content (landing pages, blogs, assets) for rankings, readability, experience, GEO citation, and conversion • Collaborate with creative, product marketing, and demand gen teams to ensure cohesive digital execution, brand alignment, and content effectiveness Skills • At least 5 years of B2B digital marketing experience with deep expertise and demonstrable success in SEO, SEM, and AI-EO analysis, strategy and management • Bachelor's degree in marketing or communications and a current digital marketing certification • Proficiency and technical acumen with search, GEO search, and adword management tools (e.g., GA4, GSC, SEMrush, Ahrefs, and SearchAtlas) • Competency in SEM strategy, page optimization, and PPC optimization, analytics, reporting, and managing digital agencies - agency experience a plus • Exceptional organization, communication, writing, editing and content development skills Benefits • Competitive salary • Incentives (bonus and equity) • Comprehensive benefits • Career development Company Overview • HG Insights uses advanced data science to provide B2B companies a better way to analyze markets and target prospects. It was founded in 2010, and is headquartered in Santa Barbara, California, USA, with a workforce of 51-200 employees. Its website is Apply tot his job