[Remote] Senior Growth Marketing Manager- Awareness Paid Media

Note: The job is a remote job and is open to candidates in USA. Midi Health is seeking a Senior Manager - Awareness to lead strategy across their upper funnel paid media channels. This role focuses on driving sustainable growth while managing various media channels and collaborating with cross-functional teams to enhance marketing effectiveness. Responsibilities • Manage Midi’s upper funnel paid media channels (TV/CTV, D/OOH, Display, OLV, Endemic Partnerships), driving efficient growth in new patients, prescriptions, and product sales • Lead vendor inbound/outbound RFP processes, identifying the best partners and opportunities to support our marketing growth engine • Own budgeting, reporting, and forecasting for owned channels, demonstrating the link from upper funnel reach to down-funnel performance • Partner with creative teams on performance analysis and creative iteration • Explore emerging opportunities within owned channels and lead expansion into new ad platforms and formats • Work closely with cross-functional teams in marketing, operations, creative, and analytics to drive cohesive scale • Serve as a thought leader and actively contribute to Marketing team processes, culture, practices, and systems • Drive automation in campaign management through AI-powered tools Skills • Hands-on experience and advanced knowledge in implementing campaigns through at least one major DSP (DV360, The Trade Desk, Amazon DSP, StackAdapt, etc.) • Experience managing end-to-end direct buys & endemic partnerships • Demonstrated capability of developing awareness media plans • Experience managing large paid media budgets of $10M+ annually • Experience in building campaigns for healthcare brands, deep understanding of healthcare compliance in advertising • Proficient understanding of marketing reporting and analytics, and attribution models, especially as it relates to demonstrating the impact of awareness campaigns • Thirst for continuous learning: stays up to date on platform innovations and industry trends • Candidates must be authorized to work in the U.S. without current or future sponsorship needs • Comfortability in leveraging AI platform/creative management tools • Startup and/or eCommerce experience within the healthcare industry • Experience working with incrementality testing and Media Mix Models (MMM) • Management experience & passion for mentoring junior team members Benefits • Equity • Benefits Company Overview • Midi Health provides virtual care for women in midlife, offering clinician support for menopause, hormonal health, and related conditions. It was founded in 2021, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is Apply tot his job