[Remote] Senior Director, SEO and Content (Southwest Airlines)
Note: The job is a remote job and is open to candidates in USA. Wpromote is looking for a Senior Director of SEO and Content to lead the Southwest Airlines account. This role will oversee a cross-functional team focused on enhancing organic discoverability and customer engagement through strategic SEO and content initiatives.
Responsibilities
• Acting as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
• Translating the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration
• Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
• Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
• Partnering with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks
• Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
• Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders
• Defining processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams
• Championing holistic integration across Paid Media programs, ensuring consistent consumer journeys
• Managing fully-integrated digital campaigns utilizing cross-channel insights
• Partnering with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation
• Leading cross-functional planning across key content activations
• Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
• Identifying and capturing new organic growth opportunities
• Launching robust content hubs in partnership with Content, Digital Experience and Brand teams
• Developing an organic App Store Optimization strategy and ongoing testing matrix
• Consulting on financial modeling, investment pacing, and multi-year forecasting in collaboration with client finance partners
• Supporting business development through executive-level presentations, thought leadership, and strategic advisory for expansion opportunities
Skills
• 9-11 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels
• 3+ years agency experience in a client-facing role
• Category experience within travel, loyalty, or large-scale consumer service industries is required
• Working experience with Web Analytics and SEMRush or similar SEO platforms
• Proven success managing large-scale, enterprise search and content transformation initiatives
• Deep understanding of AI Search evolution and advanced organic analytics
• Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model
• Strong cross-functional collaboration skills — able to unify teams across marketing, product, and data disciplines
• Exceptional presentation and executive communication skills; confident advising senior client leadership
• Advanced proficiency in forecasting, modeling, and performance storytelling
Benefits
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
Company Overview
• Wpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.
Apply Now
Apply Now
Responsibilities
• Acting as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
• Translating the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration
• Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
• Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
• Partnering with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks
• Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
• Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders
• Defining processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams
• Championing holistic integration across Paid Media programs, ensuring consistent consumer journeys
• Managing fully-integrated digital campaigns utilizing cross-channel insights
• Partnering with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation
• Leading cross-functional planning across key content activations
• Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
• Identifying and capturing new organic growth opportunities
• Launching robust content hubs in partnership with Content, Digital Experience and Brand teams
• Developing an organic App Store Optimization strategy and ongoing testing matrix
• Consulting on financial modeling, investment pacing, and multi-year forecasting in collaboration with client finance partners
• Supporting business development through executive-level presentations, thought leadership, and strategic advisory for expansion opportunities
Skills
• 9-11 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels
• 3+ years agency experience in a client-facing role
• Category experience within travel, loyalty, or large-scale consumer service industries is required
• Working experience with Web Analytics and SEMRush or similar SEO platforms
• Proven success managing large-scale, enterprise search and content transformation initiatives
• Deep understanding of AI Search evolution and advanced organic analytics
• Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model
• Strong cross-functional collaboration skills — able to unify teams across marketing, product, and data disciplines
• Exceptional presentation and executive communication skills; confident advising senior client leadership
• Advanced proficiency in forecasting, modeling, and performance storytelling
Benefits
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
Company Overview
• Wpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.
Apply Now
Apply Now