[Remote] Senior Content Marketing Manager - (AI-Driven & Cybersecurity Marketing)

Note:The job is a remote job and is open to candidates in USA. ProForce Innovations is a company focused on cybersecurity solutions, and they are seeking aSenior Content Marketing Manager to shape and execute their brand voice and content strategy. This role is critical in influencing key decision-makers in the cybersecurity landscape through innovative content and marketing initiatives. Responsibilities • Design and execute a comprehensive content strategy that supports business goals, brand awareness, and lead generation • Develop compelling, technically accurate content that resonates with senior IT and cybersecurity leaders • Drive the full content lifecycle — ideation, creation, distribution, optimization, and performance measurement • Own and manage all website copy to ensure messaging consistency, clarity, and alignment with overall content strategy • Create diverse content formats: blogs, case studies, eBooks, video scripts, podcasts, newsletters, infographics, and social media posts • Ensure consistency in messaging, tone, and voice across all channels and materials • Lead SEO and AEO (AI Engine Optimization) strategies to ensure discoverability across search engines and AI-driven platforms • Use data and analytics to optimize performance across digital channels • Continuously improve keyword targeting, content structure, and metadata to increase reach and authority • Incorporate AI tools and frameworks beyond generative AI to improve efficiency, personalization, and audience targeting • Develop forward-looking content strategies aligned with evolving digital and AI trends • Collaborate closely with the executive team, and subject matter experts to translate cybersecurity insights into market-facing stories • Partner with the Marketing, Sales, and Product teams to ensure alignment on messaging, brand priorities, and campaign execution • Serve as a content strategist for video production, supporting scripting, messaging, and channel distribution • Own and manage the integrated marketing calendar — balancing brand awareness, thought leadership, and lead generation initiatives • Oversee production timelines, ensuring timely delivery of all content assets • Measure campaign effectiveness and report on key metrics related to reach, engagement, and conversions • Develop deep understanding of SecurIT360’s bolthires audience — CTOs, IT Directors, and CISOs in mid-market enterprises • Conduct persona research, gather insights, and use data to tailor content to audience pain points and decision-making behaviors • Explore and test emerging channels (podcasts, industry forums, professional networks) to expand reach and engagement Skills • Proven cybersecurity industry marketing experience • Strong expertise in SEO and AEO with measurable results • Demonstrated ability to apply AI-driven marketing approaches to enhance content strategy • Deep understanding of content marketing as a cornerstone for digital growth • Bachelor's degree in Marketing, Communications, Journalism, or related field • Minimum 4+ years of B2B content marketing experience, preferably in cybersecurity, IT services, or related technology sectors • Proven experience developing and executing content that engages senior IT or technical buyers • Strong writing portfolio demonstrating clarity, creativity, and storytelling capability • Experience working directly with executive leadership and technical subject matter experts • Cybersecurity: 3 years (Required) • Content marketing: 3 years (Required) • SEO: 3 years (Required) • Experience in mid-market enterprise environments (not SMB) • Exposure to multiple industries, ideally legal or healthcare • B2B content marketing experience with emphasis on thought leadership and lead nurturing • Understanding of other digital disciplines (email, paid social, analytics, web optimization) Benefits • 401(k) • Dental insurance • Health insurance • Life insurance • Paid time off • Vision insurance Company Overview • ProForce is a full service talent solutions and consulting firm.We employ a unique methodology to deliver High Performers. It was founded in undefined, and is headquartered in Leesburg, Virginia, USA, with a workforce of 2-10 employees. Its website is Apply tot his job