[Remote] Senior App Growth Marketer – 8AV (8Media)

Note: The job is a remote job and is open to candidates in USA. Eight Media is a venture studio focused on building and scaling consumer apps across various categories. They are seeking an experienced App Growth Marketer to lead full-funnel user acquisition and influencer-driven distribution for their app portfolio. Responsibilities • Own Full-Funnel App Growth • Develop launch plans and go-to-market strategies across multiple apps • Translate product value into short-form hooks, angles, scripts, landing pages, and paid creatives • Drive users through the funnel: install, activation, trial, paid conversion, and retention • Run ongoing experiments to improve onboarding flows, paywalls, pricing, and retention • Work closely with product to align growth strategy with feature development and user experience • Build and manage a high-volume pipeline of micro-influencers, UGC creators, and community ambassadors • Run a multi-account short-form content strategy (founder accounts, brand accounts, UGC repost channels) • Deploy performance-based creator campaigns tied to CPA, ROAS, LTV, and payback windows • Create briefs, scripts, messaging angles, and iteration frameworks for creators • Manage and scale paid campaigns across TikTok Ads, Meta Ads, Apple Search Ads, and Google UAC/YouTube • Build structured creative testing systems, including hooks, angles, CTAs, and formats • Identify early performance signals and scale winning concepts while eliminating low-performers • Integrate learnings across paid, UGC, and organic channels • Maintain discipline around profitable or near-breakeven acquisition • Own ASO strategy: metadata, screenshots, previews, keywords, and seasonal adjustments • Improve onboarding, trials, and paywall flows through structured experimentation • Use tools such as RevenueCat, Superwall, AppsFlyer/Adjust, Branch, Mixpanel, and Amplitude • Continuously refine in-app messaging, pricing, user flows, and subscription experience • Build dashboards for CAC, CPA, ROAS, LTV, payback, trial-to-paid conversion, and retention • Lead weekly iteration cycles to refine creatives, funnels, targets, and budgets • Translate data insights into clear creative briefs and product recommendations Skills • Experience scaling at least one consumer mobile app (subscription or freemium) • 3–7+ years in mobile growth, user acquisition, or app-specific performance marketing • Strong background in short-form content strategy, paid acquisition, and influencer/UGC-driven growth • Deep understanding of app metrics, cohorts, funnel optimization, and creative testing • Hands-on experience with MMPs, attribution tools, subscription analytics, and ASO • Strong copy instincts, especially around hooks, angles, scripts, captions, and App Store copy • Comfortable working quickly, testing constantly, and making decisions with imperfect data • Experience scaling apps in AI, wellness, productivity, behavior change, or self-improvement • Background working with creator ecosystems or UGC-driven programs • Ability to create or direct short-form content for testing cycles Benefits • Competitive base salary with performance incentives tied to ARR growth • Access to 8Media’s established creator and influencer ecosystem • A fast, experiment-driven environment that functions like a startup • A portfolio-style role with influence on which apps we launch, prioritize, and scale Company Overview • From rising influencers to established icons, we empower creators to build, scale, and monetize their social presence from zero to infinity. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is Apply tot his job