[Remote] Revenue Development Associate

Note: The job is a remote job and is open to candidates in USA. Raising a Reader is a national nonprofit that partners with parents and educators to create brighter futures for children through family engagement. The Revenue Development Associate will support revenue generation and marketing efforts by executing marketing campaigns, managing outreach initiatives, and contributing to building a strong sales pipeline.ResponsibilitiesSupport Salesforce data management, including list pulls, lead tracking, and dashboard reportingAssist in building and executing email campaigns, including formatting, scheduling, testing, and tracking performance metrics (open and click rates)Coordinate webinar logistics, including setup, registration management, communications, and post-event follow-upDevelop and distribute newsletters, including content collection, formatting, scheduling, and performance trackingMaintain marketing calendars, campaign timelines, and organized asset management (folders, naming conventions, templates)Support website updates and landing page managementAssist in collecting and organizing marketing assets (photos, videos, and content)Support social media execution, including content scheduling, basic engagement monitoring, and alignment with marketing campaignsAssist in preparing and coordinating social media content (graphics and copy), including periodic bulk scheduling for campaignsConduct outbound prospecting efforts, including researching target organizations and identifying key contactsBuild and manage lead records in Salesforce, ensuring accurate and complete data entryExecute outreach campaigns via email and phone to engage prospective customersQualify Marketing Qualified Leads (MQLs) and support conversion to Sales Qualified Leads (SQLs) through initial outreach and discovery conversationsSchedule meetings for Account Managers (AMs) and support pipeline progressionPrepare briefing notes and background information for AMs ahead of sales meetingsTrack outreach activities and maintain follow-up tasks within SalesforceConduct light outreach to current partners to understand funding sources, timelines, and renewal opportunitiesParticipate in relevant sales and revenue team meetings and 1:1 check-insTrack campaign and outreach performance using basic metrics and reporting toolsMaintain organized records of campaigns, contacts, and outreach effortsSupport internal coordination across Marketing and Revenue teamsAssist with follow-up communications for events, webinars, and campaignsContribute to ongoing process improvements and documentationOther duties as assignedSkills1–3 years of experience in marketing coordination, sales development, or administrative supportFamiliarity with CRM systems (e.g., Salesforce) and email marketing platformsStrong organizational skills and attention to detailExcellent written and verbal communication skillsAbility to manage multiple projects and deadlines in a fast-paced environmentComfort with data entry, tracking, and basic reportingExperience in nonprofit, education, or mission-driven organizationsExposure to sales development (SDR/BDR) or lead generation processesExperience supporting webinars, newsletters, or digital campaignsFamiliarity with tools such as Zoom, MassMailer (or similar), Wordpress, and social media platformsBenefitsPaid Holidays OffSick Time AccrualCompany OverviewRaising a Reader is a non-profit organization that advocates for children learning to read. It was founded in 2000, and is headquartered in Redwood City, California, USA, with a workforce of 11-50 employees. Its website is http://www.raisingareader.org.



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