[Remote] Programmatic Campaign Manager (Freelance)
Note: The job is a remote job and is open to candidates in USA. Wpromote is a fast-growing digital agency committed to building a diverse and inclusive work environment. They are seeking a Programmatic Manager to strategize and execute programmatic advertising campaigns, leveraging data-driven insights to optimize performance and collaborating with various teams to achieve campaign objectives.
Responsibilities
ā¢ Executing programmatic strategies, aligning with campaign objectives and KPIs
ā¢ Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting
ā¢ Staying up-to-date with the latest programmatic trends, technologies, and best practices
ā¢ Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers
ā¢ Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI
ā¢ Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts
ā¢ Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors
ā¢ Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance
ā¢ Contributing to the development of strategic recommendations and performance reports
ā¢ Managing campaign budgets effectively, ensuring optimal allocation of resources
ā¢ Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization
ā¢ Troubleshooting and resolving programmatic issues
Skills
ā¢ 1-3 years of directly related experience in programmatic advertising
ā¢ Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies
ā¢ Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more
ā¢ Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns
ā¢ Good understanding of programmatic measurement and attribution methodologies
ā¢ Experience collaborating with cross-functional teams
ā¢ Strong communication and presentation skills
ā¢ Ability to build and maintain strong relationships with programmatic partners
ā¢ Proactive and results-oriented approach, with a passion for innovation and continuous improvement
ā¢ Experience with various programmatic platforms and technologies
Company Overview
ā¢ Wpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.
Apply Now
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Responsibilities
ā¢ Executing programmatic strategies, aligning with campaign objectives and KPIs
ā¢ Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting
ā¢ Staying up-to-date with the latest programmatic trends, technologies, and best practices
ā¢ Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers
ā¢ Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI
ā¢ Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts
ā¢ Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors
ā¢ Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance
ā¢ Contributing to the development of strategic recommendations and performance reports
ā¢ Managing campaign budgets effectively, ensuring optimal allocation of resources
ā¢ Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization
ā¢ Troubleshooting and resolving programmatic issues
Skills
ā¢ 1-3 years of directly related experience in programmatic advertising
ā¢ Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies
ā¢ Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more
ā¢ Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns
ā¢ Good understanding of programmatic measurement and attribution methodologies
ā¢ Experience collaborating with cross-functional teams
ā¢ Strong communication and presentation skills
ā¢ Ability to build and maintain strong relationships with programmatic partners
ā¢ Proactive and results-oriented approach, with a passion for innovation and continuous improvement
ā¢ Experience with various programmatic platforms and technologies
Company Overview
ā¢ Wpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.
Apply Now
Apply Now