[Remote] Principal Program Manager, Ad Strategy and Operations

Note: The job is a remote job and is open to candidates in USA. Zillow is a leading real estate platform in the U.S. seeking a Principal Program Manager for their Ad Strategy and Operations team. The role involves driving the growth of Zillow Rentals' advertising business by leading cross-functional efforts to increase ad product sales, optimize product-market fit, and deliver measurable business impact. Responsibilities • Tackle complex problems to help build the most comprehensive rental marketplace in the country • Develop business and product recommendations to grow adoption of multifamily ad products, grounded in customer and business needs, market opportunities, and strategic judgment • Drive end-to-end initiatives that impact the Rentals business’s growth trajectory and strategy • Design, launch, and test experiments and pilot programs to drive inventory and revenue growth • Coordinate with cross-functional teams to establish scalable processes that support business growth • Contribute to the long-term strategy and vision for Multifamily Advertising Products and the marketplace • Build analytical frameworks to optimize strategic decisions and measure business impact Skills • 5-7 years of experience in Product Strategy or Strategy and Operations roles within technology companies or consulting firms • Excellent analytical and problem-solving skills, with experience building models, defining metrics, and synthesizing data for actionable recommendations • Experience designing and executing pilots or experiments to drive business growth or product adoption • Strong strategic judgment and intuition for market opportunities and customer needs • Exceptional cross-functional collaborator, able to align and influence across product, sales, marketing, and analytics teams • Able to thrive in ambiguity, drive clarity, and lead complex programs from concept through launch • Experience in B2B environments preferred; familiarity with real estate, rentals, or advertising products is a plus Benefits • Equity awards based on factors such as experience, performance and location • Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside. Company Overview • Zillow is an online real estate marketplace for finding and sharing information about homes, real estate, and mortgages. It is a sub-organization of Zillow Group. It was founded in 2005, and is headquartered in Seattle, Washington, USA, with a workforce of 5001-10000 employees. Its website is Company H1B Sponsorship • Zillow has a track record of offering H1B sponsorships, with 179 in 2025, 150 in 2024, 171 in 2023, 256 in 2022, 239 in 2021, 195 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job