[Remote-Position] Paid Social Lead
Now hiring at workwarp for a pivotal Paid Social Lead! Enjoy the freedom and flexibility of this Remote role. This position requires a strong and diverse skillset in relevant areas to drive success. We are prepared to offer a competitive salary to attract a top-tier candidate for this role. Â Â At Scribd (pronounced ÂscribbedÂ), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
Our flexible work benefit - Scribd Flex - enables employees, in partnership with their manager, to choose the daily work-style that best suits their individual needs. As an organization, we prioritize collaboration and intentional in-person moments to build culture and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.
About the Role We're seeking an experienced Paid Social Lead to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Pinterest, and emerging social platforms for the Everand brand. This role will be instrumental in driving user acquisition and brand awareness through innovative social advertising strategies.
What youÂll do:
 Own and optimize multi-million dollar paid social advertising budgets across Meta, TikTok, Pinterest, and other social platforms
 Develop and execute comprehensive paid social strategies aligned with our growth objectives and brand guidelines
 Lead creative testing initiatives and collaborate with our creative team to develop high-performing ad content
 Build and maintain sophisticated audience targeting frameworks across platforms
 Analyze campaign performance, conduct A/B tests, and leverage data insights to optimize LTV:CAC
 Stay ahead of platform changes and new features, implementing beta opportunities when available
 Partner with data science team to develop attribution models and measure incremental lift
 Responsible for regular analytics and reporting; effectively communicating performance, wins, and challenges
 Partner with the product development and engineering teams to develop data feeds and LTV signaling pipelines
 Partner with other marketers to ensure integration of Paid Search into our overall growth strategy
Who you are:
 7+ years of experience managing large-scale paid social campaigns, with at least 3 years focused on subscription or D2C products
 Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
 Deep expertise in Meta Ads Manager, TikTok Ads, and Pinterest Ads platforms
 Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
 Experience with social media attribution models and incrementality testing
 Excellent analytical skills with proficiency in data visualization tools
 Track record of cross-functional collaboration and stakeholder management
Preferred Qualifications
 Experience marketing subscription products or digital content services
 In-depth understanding of automated bid strategies with experience optimizing towards CPAor ROAS goals. Deep understanding of incrementality
 Familiarity with mobile app marketing and app store optimization
 Experience with budget planning and forecasting
 Google Tag Manager experience a plus Apply Job! Submit Your ApplicationSeize this opportunity to make a significant impact. Apply now and take the first step towards a rewarding new role.
Apply Now
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
Our flexible work benefit - Scribd Flex - enables employees, in partnership with their manager, to choose the daily work-style that best suits their individual needs. As an organization, we prioritize collaboration and intentional in-person moments to build culture and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.
About the Role We're seeking an experienced Paid Social Lead to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Pinterest, and emerging social platforms for the Everand brand. This role will be instrumental in driving user acquisition and brand awareness through innovative social advertising strategies.
What youÂll do:
 Own and optimize multi-million dollar paid social advertising budgets across Meta, TikTok, Pinterest, and other social platforms
 Develop and execute comprehensive paid social strategies aligned with our growth objectives and brand guidelines
 Lead creative testing initiatives and collaborate with our creative team to develop high-performing ad content
 Build and maintain sophisticated audience targeting frameworks across platforms
 Analyze campaign performance, conduct A/B tests, and leverage data insights to optimize LTV:CAC
 Stay ahead of platform changes and new features, implementing beta opportunities when available
 Partner with data science team to develop attribution models and measure incremental lift
 Responsible for regular analytics and reporting; effectively communicating performance, wins, and challenges
 Partner with the product development and engineering teams to develop data feeds and LTV signaling pipelines
 Partner with other marketers to ensure integration of Paid Search into our overall growth strategy
Who you are:
 7+ years of experience managing large-scale paid social campaigns, with at least 3 years focused on subscription or D2C products
 Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
 Deep expertise in Meta Ads Manager, TikTok Ads, and Pinterest Ads platforms
 Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
 Experience with social media attribution models and incrementality testing
 Excellent analytical skills with proficiency in data visualization tools
 Track record of cross-functional collaboration and stakeholder management
Preferred Qualifications
 Experience marketing subscription products or digital content services
 In-depth understanding of automated bid strategies with experience optimizing towards CPAor ROAS goals. Deep understanding of incrementality
 Familiarity with mobile app marketing and app store optimization
 Experience with budget planning and forecasting
 Google Tag Manager experience a plus Apply Job! Submit Your ApplicationSeize this opportunity to make a significant impact. Apply now and take the first step towards a rewarding new role.
Apply Now