[Remote] Performance Marketing Manager, SEM + Bidding

Note: The job is a remote job and is open to candidates in USA. Uber is seeking a proactive and self-driven Performance Marketing Manager to support and grow their global paid marketing programs. The role focuses on developing and optimizing SEM and Shopping bidding strategies across platforms like Google Ads and Microsoft Ads while collaborating with cross-functional teams to align digital strategy with business goals. Responsibilities • Develop, execute, and refine automated and manual bidding strategies across Google Ads, Microsoft Ads, and other paid search platforms SEM + PLAs • Leverage smart bidding, portfolio strategies, and bid adjustments to maximize ROAS, CPA efficiency, or other KPIs • Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness • Implement and manage tracking pixels, tags, and data integrations (Google Tag Manager, Floodlight, GA4, Adobe Analytics, etc.) • Collaborate with engineering and analytics teams to ensure data pipelines are accurate and shareable across platforms • Establish standardized data-sharing frameworks with stakeholders to drive transparency and unified performance measurement • Build dashboards and reporting systems (Excel, Looker Studio, Tableau, PowerBI) for real-time SEM insights • Deliver actionable insights and recommendations to leadership on spend allocation, funnel bottlenecks, and growth opportunities • Build scripts to automate manual tasks Skills • Bachelor's Degree in Marketing or an allied field • 3+ years of hands-on SEM campaign management with a focus on bidding strategies and performance optimization • Strong track record of improving funnel performance and driving measurable ROI • Advanced knowledge of conversion tracking setup (Google Tag Manager, GA4, Floodlight, etc.) • Strong Excel/Sheets skills (pivot tables, advanced formulas, automation scripts preferred) • Experience with SQL or data querying is a plus • Ability to analyze large datasets, identify trends, and translate findings into actionable insights • Strong understanding of attribution models (last-click, data-driven, multi-touch) • Familiarity with A/B testing frameworks and statistical significance • Experience supporting global campaigns • Demonstrated ability to manage projects and campaigns independently with minimal oversight • Proactive mindset with strong critical thinking and the ability to solve problems without waiting for direction • Highly organized with strong attention to detail, and a bias for action • Experience at a brand, in-house marketing team, or direct-to-consumer business is highly preferred Benefits • You will be eligible to participate in Uber's bonus program • May be offered an equity award & other types of comp • You will also be eligible for various benefits. Company Overview • Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request. It was founded in 2009, and is headquartered in San Francisco, California, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship • Uber has a track record of offering H1B sponsorships, with 830 in 2025, 796 in 2024, 684 in 2023, 954 in 2022, 750 in 2021, 638 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job