[Remote] Performance Based Pay Per Lead Social Media Marketing Pro at Internexus/Antares

Note: The job is a remote job and is open to candidates in USA. Internexus Indiana is seeking a Performance-Based Social Media Lead Generation Specialist, a results-driven role focused on executing paid social campaigns. The primary objective is to drive high-quality, sales-qualified leads while ensuring cost efficiency and optimizing the entire conversion funnel. Responsibilities Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time Monitor performance metrics daily, providing actionable insights on lead quality scores and attribution Skills 1+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results Bachelor's degree in Marketing, Business, or a related field is preferred Valid certifications in Meta Blueprint, Google Ads, or HubSpot Marketing are highly desirable Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to output Deep proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs) to ensure every lead is accurately recorded Proficiency in Google Analytics 4 (GA4) and CRM platforms like HubSpot to track the lead journey from click to close Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance Company Overview Our mission statement: Antares is an Intensive English school committed to providing a complete English education. It was founded in 1996, and is headquartered in Indianapolis, IN, US, with a workforce of 11-50 employees. Its website is