[Remote] Part-Time Media Relations Specialist
Note: The job is a remote job and is open to candidates in USA. Davis Elen Public Relations is seeking a high-impact Media Relations Specialist for a year-long, part-time contract dedicated to the McDonald’s account. This role focuses on earned media generation, community story sourcing, and crisis management support for McDonald's across various markets.
Responsibilities
• Community & Philanthropic Story Mining: Proactively source stories from our Owner/Operators regarding their local community engagement, non-profit partnerships (including RMHC), and charitable initiatives. You will be responsible for identifying the "heart" behind the business
• Multicultural Storytelling: Apply a multicultural lens to all story sourcing and crafting, ensuring our earned media efforts authentically represent and reach the diverse communities McDonald's serves
• Creative Narrative Development: Transform brand initiatives and charitable acts into compelling pitches. You don’t just send press releases; you create hooks that align with food trends, local news cycles, and human-interest segments
• Earned Media Generation: Lead the charge in securing high-quality coverage across national, regional, and trade outlets. You are solely responsible for meeting earned media KPIs for the McDonald's business
• Media Architecture: Build and leverage a "gold-standard" media list spanning Food & Beverage, lifestyle, business, and multicultural press across West Coast and Mid-Atlantic markets
• Crisis Management Support: Act as a critical media relations secondary during sensitive issues, assisting in managing inbound inquiries and maintaining brand reputation
Skills
• Candidates must provide a portfolio or case studies demonstrating successful earned media placements, creative pitch examples, and storytelling prowess
• Deep understanding of the Food & Beverage media landscape and experience highlighting corporate social responsibility (CSR) or non-profit collaborations
• A proven ability to identify the 'human' element in a corporate initiative and the writing skills to pitch it successfully to diverse media outlets
• Proven experience pitching media in the PNW (Seattle/Portland) and/or the Mid-Atlantic (Philly/DC) regions
• Comfortable assisting in high-stakes environments and maintaining brand voice during reputational challenges
• Well-versed in relationship management and reporting tools. Preference for those with experience in Sprout Influencer and Cohley, though comparable PR software proficiency is accepted
Company Overview
• Davis Elen Advertising is a full-service advertising agency headquartered in Downtown Los Angeles,with satellite offices across the country. It was founded in 1948, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.daviselen.com.
Apply Now
Apply Now
Responsibilities
• Community & Philanthropic Story Mining: Proactively source stories from our Owner/Operators regarding their local community engagement, non-profit partnerships (including RMHC), and charitable initiatives. You will be responsible for identifying the "heart" behind the business
• Multicultural Storytelling: Apply a multicultural lens to all story sourcing and crafting, ensuring our earned media efforts authentically represent and reach the diverse communities McDonald's serves
• Creative Narrative Development: Transform brand initiatives and charitable acts into compelling pitches. You don’t just send press releases; you create hooks that align with food trends, local news cycles, and human-interest segments
• Earned Media Generation: Lead the charge in securing high-quality coverage across national, regional, and trade outlets. You are solely responsible for meeting earned media KPIs for the McDonald's business
• Media Architecture: Build and leverage a "gold-standard" media list spanning Food & Beverage, lifestyle, business, and multicultural press across West Coast and Mid-Atlantic markets
• Crisis Management Support: Act as a critical media relations secondary during sensitive issues, assisting in managing inbound inquiries and maintaining brand reputation
Skills
• Candidates must provide a portfolio or case studies demonstrating successful earned media placements, creative pitch examples, and storytelling prowess
• Deep understanding of the Food & Beverage media landscape and experience highlighting corporate social responsibility (CSR) or non-profit collaborations
• A proven ability to identify the 'human' element in a corporate initiative and the writing skills to pitch it successfully to diverse media outlets
• Proven experience pitching media in the PNW (Seattle/Portland) and/or the Mid-Atlantic (Philly/DC) regions
• Comfortable assisting in high-stakes environments and maintaining brand voice during reputational challenges
• Well-versed in relationship management and reporting tools. Preference for those with experience in Sprout Influencer and Cohley, though comparable PR software proficiency is accepted
Company Overview
• Davis Elen Advertising is a full-service advertising agency headquartered in Downtown Los Angeles,with satellite offices across the country. It was founded in 1948, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.daviselen.com.
Apply Now
Apply Now