[REMOTE] Paid Search Specialist (Google Ads & Agency exp req)

[REMOTE] Performance Marketing Specialist (Agency exp req)
Location: Remote (Must reside in ET, CT, or MT time zones)
Salary: $65,000 - $70,000 base + performance bonus
Benefits: Health, Dental insurance stipend, Paid development time, Generous PTO, and more
Job Type: Full-Time
Hours: M-F 9 AM - 5 PM ET
Start Date: ASAP
Sponsorship: Not available

[REMOTE] Performance Marketing Specialist (Agency exp req) Description

Our client, a leading healthcare marketing agency, is looking for a Performance Marketing Specialist to join their remote team. Reporting to the Paid Search Director, you'll manage paid search campaigns, build out attribution models, and optimize local SEO strategies across a portfolio of healthcare clients. The right candidate will thrive in a fast-paced agency environment, excel at tracking performance across channels, and bring strong PPC, SEO, and analytics experience to the table. Our client values independence, curiosity, and a hunger to grow — ideal for marketers who thrive in accountable, self-managed settings. This is an exciting opportunity to make a measurable impact on patient access to care while growing alongside a collaborative team.

[REMOTE] Performance Marketing Specialist (Agency exp req) Responsibilities

• Manage and optimize Google and Bing Ads campaigns for healthcare clients
• Build and analyze GA4, Tag Manager, and CRM-integrated attribution models
• Conduct keyword audits, prune negative keywords, and track ROAS & CPL
• Implement and troubleshoot tracking for forms, calls, and CRM uploads
• Create dashboards integrating Google Ads, GA4, CallRail, and CRM data
• Execute local SEO strategies and GBP optimization for multi-location clients
• Collaborate with SEO/content teams to support technical and on-page SEO
• Support paid social campaigns and manage Meta Pixel tracking
• Run A/B tests to improve ad performance and conversion rates
• Maintain data integrity and ensure accurate offline conversion tracking

[REMOTE] Performance Marketing Specialist (Agency exp req) Qualifications

• Bachelor’s degree required
• 2+ years of PPC & SEO digital marketing experience in an agency environment required
• Google Ads, Bing Ads, and Google Tag Manager experience required
• Call tracking tools (e.g., CallRail, Invoca) experience required
• Familiarity with offline conversion tracking workflows required
• Strong GA4 and reporting tools (e.g., Looker Studio) experience required
• Understanding of local SEO and Google Business Profile optimization required

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