[Remote] Paid Search Specialist - Automotive Industry

Note: The job is a remote job and is open to candidates in USA. Dealer Alchemist is a hyper-innovative digital advertising agency specializing in the Automotive Industry. They are seeking a Paid Search Specialist to assist in leveraging technology and experience to help clients succeed through paid media spends, with responsibilities including monitoring budgets, managing campaigns, and conducting keyword research. Responsibilities Monitoring budgets and overseeing search platform accounts Tracking KPIs Auditing website inventory levels Monitoring purchased media to ensure that the advertisements appear as planned Assist with ad copy as needed Assist in writing out SOPs for aspects of search Proof Checking Setups / QA Campaign Management - Oversee accounts on Google and Microsoft Ads Keyword Research - Be involved in audience / location targeting Bid Management - Monitor budget and adjust bids as applicable Write clear and concise copy for adverts Suggest and develop new campaigns Keeping up to date of PPC and SEM trends Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards Skills Strong communication skills, including written and verbal communication, are required, along with the ability to work independently with good critical thinking skills Knowledge of Paid Media is required Proficient knowledge of Google Ads, Microsoft Ads, and Google Merchant Center is essential General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building events and URL-based goals (will be trained on if needed for a desired individual) Proficiency in Google Workspace and Drive Strong independent work ethic Demonstrated problem-solving capabilities Professional and respectful demeanor in dealing with internal and external business partners Effective time management in a professional setting Collaborate effectively in a team environment and must be an organized and flexible team player Integrity and optimism, regardless of the situation Use information, data, and resources to proactively identify and solve problems to get the job done Experience in data analysis and reporting. Experience with Zoho, Jira, and Slack is a plus. Basic knowledge of Excel/Google Sheets and GA4 is also required Analytical thinking with strong math skills is mandatory Google Ads, Google Display, Google Search certification While automotive experience is preferred, further training can be provided to the right individual Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards Benefits Unlimited Vacation – We manage 100% by objective. 401K with matching. Paid Professional Development. Bronze Level Healthcare, Dental, and Vision Included Company Overview Dealer Alchemist provides innovative marketing solutions to automotive dealerships. It was founded in 2015, and is headquartered in Lone Tree, Iowa, USA, with a workforce of 11-50 employees. Its website is