[Remote] Paid Search Manager

Note: The job is a remote job and is open to candidates in USA. Wpromote is a rapidly expanding digital marketing agency known for its inclusive work environment and strong focus on employee well-being. The Paid Search Manager will be responsible for managing SEM campaigns across Google Ads and Microsoft Ads, developing strategies to drive user acquisition, and collaborating with clients to achieve their marketing goals.ResponsibilitiesPlanning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clientsUtilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investmentsCreating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etcManaging Search, Shopping, Display, Remarketing, App Install and Video advertising campaignsWorking with direct response advertising strategies to drive sales revenue and/or qualified leadsConducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIsCreating and implementing campaign A/B test experiments to identify optimal campaign settingsUsing Google Analytics to develop insights and action items intended to improve paid search performance and meet client goalsAnalyzing paid search campaign results and adjust strategy and budgets accordinglyCommunicating with clients regularly to discuss goals and deliver resultsDeveloping strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiencySkills1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agencyExcellent verbal and written communication skillsExcellent analytical skillsDeep knowledge of the SEM industry and the paid search advertising modelExperience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaignsGeneral knowledge of search engine optimization (SEO), social advertising, and web usabilityStrong Microsoft Excel skills: pivot tables, VLOOKUPS and chart buildingExtremely well organized, able to balance client timelines and business needs, possibly across multiple clientsWork comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplaceAn understanding of customer lifetime value and optimizing towards profits based on client marginsAbility to manage expectations and prioritiesExperience presenting to senior-level client contactsAgency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per clientExperience with Google SuiteHands-on experience using AI and automation tools inside and outside paid search platforms to optimize resultsBenefitsRemote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedulesWork from anywhere options100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!Company OverviewWpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.



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