[Remote] Paid Media Specialist

Note: The job is a remote job and is open to candidates in USA. ServiceTitan is the leading all-in-one software platform powering the trades, on a mission to be the world’s most impactful vertical SaaS company. They are seeking a highly skilled Paid Media Specialist to optimize performance marketing campaigns and drive lead volume and inbound pipeline growth. Responsibilities Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio with a particular focus on emerging acquisition channels like Reddit, Tiktok, and Podcasts Traffic ads for search, social and display and video placements that adhere to proper platform naming conventions and UTM structures, and manage trafficking document(s) and metadata Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing ppc campaigns Optimize ad copy and creative assets in conjunction with channel owners and creative services to maximize campaign impact across objectives including engagement, clickthrough rate, and cost per acquisition Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting as needed to meet KPIs Analyze campaign data via our CRM to identify trends and opportunities for improvement across marketing channels and segments, and improve acquisition costs and pipeline generation Leverage tools including GA4 and amplitude to support our conversion rate optimization team with insight on landing page performance Stay up-to-date with industry trends and best practices for paid media advertising Skills Bachelor's degree in Marketing, Advertising, or a related field 1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising Expert-level knowledge of at least one paid media platform (Google, Meta, etc.) Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau Excellent written and verbal communication skills Experience with A/B testing and campaign optimization techniques Experience in B2B marketing is a plus Benefits Flexible time off with ample learning and development opportunities to continue growing your career. Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents) FSA and HSA 401k match Telehealth options including memberships to One Medical Parental leave and support Up to $20k in fertility services (i.e. IUI and IVF) Surrogacy, and adoption reimbursement On demand maternity support through Maven Maternity Free breast milk shipping through Maven Milk Pet insurance Legal advisory services Financial planning tools Company Overview ServiceTitan is a software solution that manages operations for businesses in the home service industry, including scheduling and invoicing. It was founded in 2007, and is headquartered in Glendale, California, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship ServiceTitan has a track record of offering H1B sponsorships, with 54 in 2025, 49 in 2024, 45 in 2023, 73 in 2022, 64 in 2021, 29 in 2020. Please note that this does not guarantee sponsorship for this specific role.