[Remote] Manager of Marketing (Operations)

Note: The job is a remote job and is open to candidates in USA. GES - Global Experience Specialists is seeking a Marketing Manager (Operations) to enhance the efficiency and performance of their marketing programs. This role involves overseeing the marketing technology stack, managing campaign workflows, and collaborating with cross-functional teams to align marketing efforts with business goals. Responsibilities • Serve as the administrator of our Marketo instance, managing its configuration, health, and integration with other systems, particularly Salesforce • Construct, optimize, and maintain the marketing technology stack (e.g., CRM, marketing automation, analytics tools) • Evaluate and implement new tools and platforms to improve lead generation, tracking, and conversion • Ensure seamless data integration and accurate attribution across all marketing platforms • Manage and optimize marketing campaigns across digital and offline channels • Develop and implement efficient workflows and processes for campaign execution, from planning to launch • Collaborate with the marketing, sales, and customer experience teams to ensure campaigns are executed flawlessly and on schedule • Maintain project calendars, timelines, and documentation to ensure cross-functional teams remain on track • Monitor the full lead lifecycle, from source to closed-won business, to ensure accurate reporting and lead nurturing • Provide actionable insights based on data analysis to inform future marketing strategy and improve campaign performance • Develop and maintain dashboards and regular reports to track key performance metrics • Stay up-to-date with the latest trends and technologies in marketing operations • Identify and implement opportunities for process improvements and operational efficiencies • Lead special projects and initiatives to support the marketing department's strategic goals Skills • Bachelor's degree or equivalent experience in marketing • 3-5 years of experience in a marketing operations role, preferably in a B2B or live events industry • Strong analytical skills with experience in data analysis, reporting, and data visualization tools (e.g., Google Analytics, Power BI) • Self-motivated and able to work independently • Meet deadlines while producing quality work • Excellent project management, organizational, and communication skills • Embrace and promote a collaborative and positive team culture • Solutions-oriented thinker with the ability to manage projects and expectations of internal/external clients and team members • A proactive, problem-solving mindset with a keen attention to detail • Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment • Computer proficient with Microsoft Office; specifically Excel and PowerPoint • Adobe Certified Expert - Adobe Marketo Engage Business Practitioner Benefits • Competitive salaries • 401K with company match • Healthcare/vision/dental insurance • Wellness benefits • Career development program • Employee assistance program • Vacation time • Community involvement opportunities • Team activities Company Overview • GES provides a wide-range of services, including official show services, audio visual, cutting-edge creative and design. It is a sub-organization of Viad Corp.. It was founded in 1939, and is headquartered in Las Vegas, Nevada, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job