[Remote] Manager of Digital Marketing & Ecommerce

Note: The job is a remote job and is open to candidates in USA. Bunzl Distribution NA is a global leader in various industries including Cleaning & Hygiene and Safety. They are seeking a Digital Marketing & eCommerce Manager for the Safety Division to drive sales growth through a comprehensive digital strategy that encompasses SEO, ecommerce, lead generation, and various marketing channels. Responsibilities • Lead multi-brand SEO strategy and execution to grow qualified traffic, product visibility, and brand authority • Conduct hands-on audits and implement on-site and technical SEO improvements • Stay ahead of generative AI and evolving search trends to ensure ongoing visibility and semantic relevance • Collaborate with marketing teams to design and optimize conversion funnels, landing pages, and nurture workflows that increase lead quality and sales readiness • Develop repeatable playbooks for lead capture, landing page optimization, form strategy, and nurturing workflows • Develop and manage a multi-brand paid media strategy, balancing reach, and budget efficiency across competing product categories • Partner closely with agencies to plan, execute, and optimize campaigns across paid search, display, retargeting, and paid social • Possess the hands-on capability to audit, adjust, and troubleshoot campaign setup, targeting, or creative performance as needed • Measure and report on performance metrics (ROAS, CPA, CTR, conversion rate) with clear insights and recommendations • Provide strategic oversight and best practices for brand websites to ensure they effectively drive brand awareness, lead generation, and distributor sales enablement • Lead collaborative improvements to site content and tools that increase customer lifetime value (CLTV) through better engagement, product discovery, and repeat purchases • Define social strategies that elevate brand awareness, thought leadership, and engagement within key B2B segments • Implement modern frameworks for planning, content creation, and reporting, leveraging AI tools where appropriate • Provide strategic direction and best practices for email marketing programs to improve engagement and lead nurturing effectiveness • Support segmentation, cadence, and content strategies across business units and marketing automation platforms • Partner with CRM team to align digital nurture flows with sales enablement and account-based marketing initiatives • Define and standardize KPIs across all digital channels to ensure consistent, business-focused measurement • Translate insights into actionable recommendations that inform future investment and channel prioritization Skills • High school diploma required. • Bachelor’s degree in marketing or related field preferred or equivalent experience. • 5-8+ years of experience in digital marketing, ideally within B2B manufacturing or distribution environments • Proven success in developing and executing cross-channel digital strategies that drive measurable sales growth • Hands-on expertise in SEO, paid media, lead generation and email marketing • Demonstrated ability to coach, influence, and collaborate across diverse business units and teams • Highly proactive, data-driven, and comfortable balancing strategic planning with tactical execution • Analytics & Tagging: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio (Data Studio). • SEO & Content: SEMrush or comparable tools (Ahrefs, Screaming Frog) for keyword research, competitive analysis, and site audits. • Paid Media: Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager with experience managing performance, budgets, and optimization • Email & Automation: Familiar with marketing automation platforms such as HubSpot, Marketo, Pardot (Account Engagement), or Salesforce Marketing Cloud. • Ecommerce & Web: Experience with modern eCommerce and CMS platforms (e.g., Optimizely, BigCommerce, Wordpress, or similar) Benefits • Competitive salaries • Comfortable work environment • Full range of benefits including a 401k with a company match Company Overview • Bunzl Distribution USA, Inc. It was founded in 2008, and is headquartered in Saint Louis, Missouri, USA, with a workforce of 5001-10000 employees. Its website is Company H1B Sponsorship • Bunzl Distribution NA has a track record of offering H1B sponsorships, with 8 in 2025, 6 in 2024, 5 in 2023, 5 in 2022, 3 in 2021. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job