[Remote] Lifecycle Marketing Manager (CRM)

Note: The job is a remote job and is open to candidates in USA. Wand is a company that makes gaming magical by providing tools that enhance player experiences across PC games. They are seeking a Lifecycle Marketing Manager to develop and scale systems for player engagement through various channels, focusing on lifecycle strategies that improve retention and conversion. Responsibilities • Own Wand’s lifecycle marketing strategy across email, in app notifications, push notifications, and onsite conversion experiences • Develop segmentation frameworks that tailor messaging to player behavior, intent, and game context • Design and run experiments across messaging, timing, sequencing, and channel mix to improve activation, conversion, and retention • Build onboarding, education, and re engagement flows that help users understand and get value from Wand • Partner with product and data to identify friction points in the user journey and craft messaging that removes obstacles or improves clarity • Collaborate with creative operations to produce assets and templates that support rapid testing • Manage CRO for wand.com, improving conversion on key pages and touchpoints • Define success metrics, build dashboards, and track performance across all lifecycle programs • Maintain a rigorous testing roadmap and communicate insights and results to cross functional partners • Help shape the long term lifecycle strategy and build the foundations of a scalable CRM function Skills • 4–7 years of experience in CRM, lifecycle marketing, retention, or related roles in a fast paced consumer or gaming environment • Deep experience with segmentation, user cohorts, and behavioral triggers • Strong experimentation mindset with a track record of running structured A/B and multivariate tests • Proficiency with lifecycle tools such as Customer.io, Braze, Iterable, or similar • Solid understanding of email best practices, deliverability, and messaging frameworks • Strong analytical instincts and comfort interpreting data, even if you are not a technical analyst • Experience with onsite CRO, including landing page optimization and simple funnel analysis • Ability to operate autonomously, manage multiple priorities, and drive measurable impact • Clear communication skills and the ability to turn insights into actionable strategy • Passion for gaming, internet culture, and digital communities • Experience with subscription or freemium lifecycle funnels • Familiarity with experiment frameworks used in product led growth environments • Experience working closely with creative teams on messaging and content • Background in user onboarding, education, or UX writing • Experience building CRM systems from early stage foundations Benefits • Competitive salary • Remote work environment with flexible hours • Opportunity to shape lifecycle strategy at a high impact stage • Access to advanced tools and analytics • Clear career progression as the team scales • Work on a product used by millions of gamers Company Overview • Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games. It was founded in 2018, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is Apply tot his job