[Remote] Head of SEM (PPC) - Relocation

Note: The job is a remote job and is open to candidates in USA. Medier is a creative marketing agency looking for a Head of SEM (PPC) to lead their global paid search strategy. The role involves scaling SEM operations, managing a team, and driving performance across various platforms, particularly in the iGaming sector.

Responsibilities
• Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC
• Build and manage a high-performing team of SEM/PPC managers
• Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals
• Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances
• Apply tactics to stay competitive in crowded markets while maintaining platform integrity
• Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance
• Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure
• Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys
• Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms
• Educate and upskill internal teams on the latest SEM trends and best practices

Skills
• 5+ years of Paid Search experience, with at least 2 years in a leadership role
• Mandatory experience in iGaming sector
• Proven success managing global campaigns across multiple geographies and platforms
• Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques
• Expertise in campaign structure, automation, tracking, attribution, and performance reporting
• Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc
• Excellent communication, leadership, and decision-making skills
• Fluent in English; additional languages are a plus

Benefits
• Relocation support, if needed
• Competitive salary + performance-based bonus

Company Overview
• Medier is more than just a marketing agency. We're your dedicated creative marketing partner. It was founded in undefined, and is headquartered in Limassol, Limassol, CYP, with a workforce of 51-200 employees. Its website is https://www.medieragency.com.

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