Remote Growth Paid Media Strategist
About the position Responsibilities • Develop and implement new paid media initiatives across various advertising channels. • Manage multiple projects and ensure timely execution of deliverables. • Regularly audit and analyze campaign performance to identify optimization opportunities. • Conduct A/B testing to drive performance and growth. • Make data-driven recommendations based on campaign results. • Collaborate with stakeholders to implement performance optimizations. • Perform competitive gap analyses to identify growth opportunities. • Own and drive performance results to meet key performance goals. • Support practice growth through cross-functional collaboration. • Develop quarterly and annual roadmaps aligned with business goals. Requirements • Bachelor's degree preferred or equivalent experience. • 3-5 years of hands-on paid media and paid social experience. • Experience with Google Ads, Meta ads, and Microsoft Ads. • Familiarity with Local Service Ads, re-targeting, and demand generation campaigns. • 2-3 years of project management experience. • Experience working with third-party marketing agencies. • Ability to work cross-functionally to achieve business objectives. • Hands-on experience in building and optimizing full-funnel paid advertising campaigns. • Proven ability to manage 25+ paid media accounts effectively. • Intermediate knowledge of Microsoft Excel and experience with project management tools like Asana or Monday. Nice-to-haves • Current Google Ads certification. • Current Meta Ads certification. • Experience with Google Analytics (GA4) and Tableau. • Strong quantitative and qualitative analytical skills. • Excellent verbal and written communication skills. Benefits • Health insurance • Retirement plan • Competitive compensation with annual bonus potential Apply tot his job