[Remote] Growth Campaign Manager
Note: The job is a remote job and is open to candidates in USA. Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. The Growth Campaign Manager is responsible for creating, capturing, and converting demand through coordinated B2B SaaS campaigns, focusing on high-impact strategies that drive the pipeline and revenue.
Responsibilities
• Execute demand generation campaigns that support the full funnel: awareness → lead → pipeline → revenue
• Build and manage coordinated campaigns across email, lifecycle, social, webinars, and landing pages
• Translate strategic growth priorities into executable campaigns that drive measurable pipeline impact
• Partner with Sales and RevOps to ensure campaign follow-up, handoffs, and workflows support high-intent pipeline creation
• Build and manage email campaigns, automated nurture programs, triggered sends, and post-engagement follow-up sequences
• Create and optimize landing pages focused on high-intent conversion and pipeline creation
• Maintain clean, scalable lifecycle workflows that move prospects efficiently through the funnel
• Support attribution and lifecycle tracking to understand how campaigns influence pipeline progression
• Use AI-powered tools to accelerate audience research, campaign planning, creative iteration, copy development, personalization, and optimization
• Continuously test and refine messaging, offers, audiences, channels, and formats to improve conversion rates and efficiency
• Apply AI to scale output and speed—doing more with fewer resources through smarter workflows and automation
• Own execution and promotion of webinars, including registration setup, reminder sequences, live-day coordination, and post-event conversion workflows
• Coordinate email and organic social promotion for webinars and key campaigns, including pre-event awareness, live engagement, and post-event follow-up
• Partner with internal teams and external speakers to deliver campaigns that attract the right audience and drive downstream action
• Analyze webinar performance to improve attendance quality, engagement, and pipeline contribution
• Use organic social as a demand creation and amplification channel, supporting campaign awareness, event promotion, and lifecycle engagement
• Adapt campaign messaging for social platforms, testing formats, timing, and creative to improve engagement and downstream impact
• Collaborate with content and brand teams to extend campaign reach and reinforce core narratives
Skills
• 2–4 years of experience in demand generation, campaign marketing, or growth marketing (B2B SaaS preferred)
• Hands-on experience executing campaigns across email, lifecycle, social, webinars, and landing pages
• Familiarity with marketing automation platforms (HubSpot or similar)
• Comfort working with funnel metrics and campaign performance data
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Clear written communication skills and strong attention to detail
• Experience using AI tools to accelerate marketing execution, experimentation, or optimization
• Experience with HubSpot and Goldcast
• Exposure to attribution, pipeline reporting, or RevOps workflows
• Basic design or layout skills for emails and landing pages
• Experience marketing to nonprofit organizations
• Familiarity with CRM systems like Virtuous
• A mindset oriented toward leverage, efficiency, and continuous improvement
Benefits
• Market competitive pay leveraging Carta data
• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
• 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
• Unlimited PTO
• Supportive time off including paid volunteer days and company holidays
• Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
• Community and host exciting company outings and events.
Company Overview
• Our mission is to move the needle on global generosity by helping nonprofits better connect with and inspire their supporters. It was founded in 2014, and is headquartered in Phoenix, Arizona, USA, with a workforce of 51-200 employees. Its website is https://www.virtuous.org.
Apply Now
Apply Now
Responsibilities
• Execute demand generation campaigns that support the full funnel: awareness → lead → pipeline → revenue
• Build and manage coordinated campaigns across email, lifecycle, social, webinars, and landing pages
• Translate strategic growth priorities into executable campaigns that drive measurable pipeline impact
• Partner with Sales and RevOps to ensure campaign follow-up, handoffs, and workflows support high-intent pipeline creation
• Build and manage email campaigns, automated nurture programs, triggered sends, and post-engagement follow-up sequences
• Create and optimize landing pages focused on high-intent conversion and pipeline creation
• Maintain clean, scalable lifecycle workflows that move prospects efficiently through the funnel
• Support attribution and lifecycle tracking to understand how campaigns influence pipeline progression
• Use AI-powered tools to accelerate audience research, campaign planning, creative iteration, copy development, personalization, and optimization
• Continuously test and refine messaging, offers, audiences, channels, and formats to improve conversion rates and efficiency
• Apply AI to scale output and speed—doing more with fewer resources through smarter workflows and automation
• Own execution and promotion of webinars, including registration setup, reminder sequences, live-day coordination, and post-event conversion workflows
• Coordinate email and organic social promotion for webinars and key campaigns, including pre-event awareness, live engagement, and post-event follow-up
• Partner with internal teams and external speakers to deliver campaigns that attract the right audience and drive downstream action
• Analyze webinar performance to improve attendance quality, engagement, and pipeline contribution
• Use organic social as a demand creation and amplification channel, supporting campaign awareness, event promotion, and lifecycle engagement
• Adapt campaign messaging for social platforms, testing formats, timing, and creative to improve engagement and downstream impact
• Collaborate with content and brand teams to extend campaign reach and reinforce core narratives
Skills
• 2–4 years of experience in demand generation, campaign marketing, or growth marketing (B2B SaaS preferred)
• Hands-on experience executing campaigns across email, lifecycle, social, webinars, and landing pages
• Familiarity with marketing automation platforms (HubSpot or similar)
• Comfort working with funnel metrics and campaign performance data
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Clear written communication skills and strong attention to detail
• Experience using AI tools to accelerate marketing execution, experimentation, or optimization
• Experience with HubSpot and Goldcast
• Exposure to attribution, pipeline reporting, or RevOps workflows
• Basic design or layout skills for emails and landing pages
• Experience marketing to nonprofit organizations
• Familiarity with CRM systems like Virtuous
• A mindset oriented toward leverage, efficiency, and continuous improvement
Benefits
• Market competitive pay leveraging Carta data
• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
• 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
• Unlimited PTO
• Supportive time off including paid volunteer days and company holidays
• Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
• Community and host exciting company outings and events.
Company Overview
• Our mission is to move the needle on global generosity by helping nonprofits better connect with and inspire their supporters. It was founded in 2014, and is headquartered in Phoenix, Arizona, USA, with a workforce of 51-200 employees. Its website is https://www.virtuous.org.
Apply Now
Apply Now