[Remote] Director, Finance - Pricing & Marketing

Note: The job is a remote job and is open to candidates in USA. H&R Block is a leader in tax preparation and financial services, dedicated to helping clients and communities. The Pricing & Marketing Finance Leader will develop and execute pricing and promotional strategies to drive profitable growth and ensure marketing spend aligns with business objectives. Responsibilities • Analyze pricing and promotional strategies and recommend adjustments to optimize revenue and margin. • Design and implement A/B price testing strategies to optimize pricing structures. • In coordination with Marketing, evaluate customer segmentation and revenue by product, service, and pricing tier. • Connect pricing strategy to overarching value proposition and corporate objectives. • Monitor competitive pricing (through quantitative market research, mystery shopping, web scraping). • Build pricing analytics dashboards and KPIs. • Develop and manage annual marketing budgets and forecasts in collaboration with marketing leadership. • Track actuals vs. budget, providing variance analysis and insights on spending efficiency. • Identify risks and opportunities (R&O) in marketing spend to ensure alignment with financial targets. • Conduct A/B testing and post-campaign analyses to refine marketing spend decisions. • Measure Return on Ad Spend (ROAS) and Marketing ROI (MROI) across campaigns, channels, and initiatives. • Support Marketing Mix Modeling (MMM) and Long-Term Attribution (LTA) to optimize investment allocation. • Analyze Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV) to ensure sustainable customer growth strategies. • Develop business cases for new marketing initiatives, product launches, and market expansions. • Partner with marketing on go-to-market (GTM) strategies to assess financial viability. • Support contract negotiations for marketing vendors, agencies, and media buys. Skills • Bachelor’s degree in Finance, Economics, Business, or related field. • 10+ years of experience in revenue management, pricing strategy, FP&A, or related roles. • Strong financial modeling skills, including pricing elasticity, promotional effectiveness, and marketing ROI analysis. • Experience with marketing analytics, MMM, and LTA methodologies. • Proficiency in financial planning tools, data visualization platforms, and Excel. • Ability to translate complex data insights into actionable business recommendations. • Strong collaboration skills to work across marketing, operations, and finance teams. • Excellent communication and presentation skills for executive and board-level reporting. Benefits • Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage • Can participate in the H&R Block Retirement Savings Plan (401(k) Plan) • The Employee Assistance Program • (virtual) fitness center programs • The associate discount program • Are automatically enrolled in Business Travel Accident Insurance • And receive Associate Tax Prep benefit Company Overview • H&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial. It was founded in 1955, and is headquartered in Kansas City, Missouri, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship • H&R Block has a track record of offering H1B sponsorships, with 1 in 2024. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job