[Remote] Director, Corporate Marketing - Data + Analytics
Note: The job is a remote job and is open to candidates in USA. insightsoftware is a global provider of reporting, analytics, and performance management solutions that transform the way finance and data teams operate. They are seeking a Director of Corporate Marketing for their Data + Analytics business to lead brand strategy, analyst relations, public relations, and events strategy, while also building and managing a corporate marketing team.
Responsibilities
ā¢ Partner with VP of Marketing on brand strategy, positioning evolution, category creation, and go-to-market planning as we work through a brand consolidation initiative (14 acquired products including: Logi, Simba, Exago, Izenda, VizLib, FiPlana, PowerON, Cubeware, and more, under a unified brand)
ā¢ Partner with VP of Corporate Marketing to design elegant brand architecture that positions our products as integrated powerhouse serving 3,600+ customers including Microsoft, Databricks, and Snowflake
ā¢ Ensure brand compliance and consistency across all marketing materials, campaigns, and customer touchpoints
ā¢ Partner with insightsoftware corporate marketing peers to implement global brand standards at business unit level while maintaining differentiation
ā¢ Coordinate with product marketing and growth/digital marketing teams to maintain brand integrity across demand generation campaigns
ā¢ Navigate shared services model for web, automation, translations, and tools support while maintaining strategic control of D+A brand and messaging
ā¢ Build and maintain relationships with key industry analysts including Gartner, IDC, and other relevant firms
ā¢ Coordinate and attend analyst briefings, ad-hoc inquiries, and research participation with leadership
ā¢ Position products to achieve top positioning in one or more major analyst reports through strategic analyst engagement and evidence preparation
ā¢ Manage PR agency relationships, briefing agency on priorities, reviewing media strategies, and approving PR plans
ā¢ Coordinate product announcements, thought leadership campaigns, and company news
ā¢ Pitch and place executives and subject matter experts for media opportunities, bylined articles, podcasts, and speaking engagements
ā¢ Write and edit executive bylined articles, press releases, and thought leadership content as needed
ā¢ Establish business as a trusted intelligence layer for independent software vendors (ISVs) and enterprise buyers through consistent, strategic media presence
ā¢ Track analyst mentions, media placements, share of voice vs. competitors, and AR/PR-influenced pipeline contribution
ā¢ Respond to analyst inquiries within SLA timeframes and prepare briefing materials, competitive analysis, and positioning documents
ā¢ Develop and execute end-to-end events strategy including industry conferences (Gartner Data & Analytics Summit, QlikConnect, Snowflake Summit), user conferences, executive briefings, and sponsored activations
ā¢ As team expands ā transition from events execution role to strategic oversight for event programming
ā¢ Manage annual events budget including vendor negotiations, contract review, sponsorship evaluation, booth design decisions, and ROI tracking
ā¢ Partner with D+A Marketing team members to execute event logistics including: coordinate booth setup, manage vendor relationships, oversee on-site activation, troubleshoot issues, and ensure flawless execution
ā¢ Personally coordinate event logistics including booth staff scheduling, promotional materials, giveaways, lead capture technology, and follow-up processes
ā¢ Drive measurable pipeline contribution through strategic event programming, executive positioning, and lead capture strategies
ā¢ Manage speaking opportunity submissions, executive briefing programs, and thought leadership presence at tier-1 industry events
ā¢ Partner with growth marketing on pre/post-event campaigns to maximize lead nurturing and conversion
ā¢ Track event performance metrics: leads generated, pipeline influenced, cost per lead, brand awareness lift
ā¢ Travel to select major events for hands-on execution and oversight as needed
ā¢ Own creative strategy for D+A business unit translating brand positioning and category narrative into compelling visual storytelling across all channels
ā¢ Oversee production of creative assets supporting brand campaigns, demand generation programs, events, sales enablement, and product launches
ā¢ Manage Creative Strategist and external agency relationships to ensure brand consistency, campaign velocity, and quality standards
ā¢ Implement AI-powered creative workflows to increase output efficiency while maintaining authenticity and quality
ā¢ Balance brand integrity with need for rapid campaign iteration, testing, and optimization
ā¢ Coordinate creative production across content marketing, growth marketing, digital marketing, and product marketing teams
ā¢ Develop content strategy that establishes D&A as category innovators in embedded analytics and as an AI Semantic Platform
ā¢ Manage in-house Content Marketing Specialist, overseeing production of thought leadership content, research reports, case studies, and customer stories
ā¢ Partner with product marketing and growth marketing on content roadmap balancing evangelism priorities, demand generation needs, and customer marketing initiatives
ā¢ Ensure content speaks authentically to data and analytics professionals, cutting through vendor-speak to deliver genuine value
ā¢ Leverage AI tools to scale content production while maintaining quality and brand voice
ā¢ Track content performance metrics and optimize based on audience engagement and pipeline contribution
ā¢ Coordinate customer evidence programs (case studies, reference materials, ROI frameworks) that support sales cycles
ā¢ Build high-performing corporate marketing team through clear goal setting, regular coaching, performance management, and career development
ā¢ Establish scalable, AI-enabled processes to maximize team efficiency and output quality
ā¢ Foster collaboration between content, creative, and cross functional marketing team members to deliver integrated brand experiences
Skills
ā¢ 8+ years of B2B marketing experience in enterprise software
ā¢ 3+ years personally executing brand strategy, analyst relations, events programs, or corporate communications at a strategic level
ā¢ 2+ years people management experience building and developing marketing teams
ā¢ Demonstrated success with brand consolidation, portfolio rationalization, or post-acquisition integration
ā¢ Demonstrated fluency with AI platforms like Claude, ChatGPT, Gemini, and Copilot
ā¢ Analyst relations mastery: experience briefing analysts and positioning products in Gartner Magic Quadrants or Forrester Waves
ā¢ Events execution expertise: Hands-on experience managing trade show logistics, sponsorships, booth design, vendor relationships, event budgets ($300K+), and on-site activation
ā¢ Technical fluency: Ability to understand and translate complex technical products (semantic layers, data virtualization, embedded analytics)
ā¢ Proven player-coach capability: ability to work strategically while rolling up sleeves for tactical execution
ā¢ Strong written and verbal communications skills with ability to present to C-suite, board members, analysts, media, and external audiences
ā¢ Self-starter mentality: Comfortable working independently, managing vendors directly, and driving results without large support teams
ā¢ Bachelor's degree required
ā¢ Marketing background with data/analytics, business intelligence, AI/ML, or embedded software companies
ā¢ Track record with PE-backed software companies or startups where scrappy, hands-on execution was required
ā¢ Brand consolidation experience in multi-acquisition or roll-up scenarios
ā¢ Familiarity with developer/ISV audiences and technical buyer personas
ā¢ Experience marketing to on-prem/regulated industry buyers (healthcare, financial services, pharma, manufacturing)
ā¢ Marketing through PE-backed exit or significant growth milestone
ā¢ Established relationships with technology industry analysts, preferably in data/analytics space
Company Overview
ā¢ insightsoftware is the most comprehensive provider of solutions for the Office of the CFO. It was founded in 2018, and is headquartered in Raleigh, North Carolina, USA, with a workforce of 1001-5000 employees. Its website is https://www.insightsoftware.com.
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Responsibilities
ā¢ Partner with VP of Marketing on brand strategy, positioning evolution, category creation, and go-to-market planning as we work through a brand consolidation initiative (14 acquired products including: Logi, Simba, Exago, Izenda, VizLib, FiPlana, PowerON, Cubeware, and more, under a unified brand)
ā¢ Partner with VP of Corporate Marketing to design elegant brand architecture that positions our products as integrated powerhouse serving 3,600+ customers including Microsoft, Databricks, and Snowflake
ā¢ Ensure brand compliance and consistency across all marketing materials, campaigns, and customer touchpoints
ā¢ Partner with insightsoftware corporate marketing peers to implement global brand standards at business unit level while maintaining differentiation
ā¢ Coordinate with product marketing and growth/digital marketing teams to maintain brand integrity across demand generation campaigns
ā¢ Navigate shared services model for web, automation, translations, and tools support while maintaining strategic control of D+A brand and messaging
ā¢ Build and maintain relationships with key industry analysts including Gartner, IDC, and other relevant firms
ā¢ Coordinate and attend analyst briefings, ad-hoc inquiries, and research participation with leadership
ā¢ Position products to achieve top positioning in one or more major analyst reports through strategic analyst engagement and evidence preparation
ā¢ Manage PR agency relationships, briefing agency on priorities, reviewing media strategies, and approving PR plans
ā¢ Coordinate product announcements, thought leadership campaigns, and company news
ā¢ Pitch and place executives and subject matter experts for media opportunities, bylined articles, podcasts, and speaking engagements
ā¢ Write and edit executive bylined articles, press releases, and thought leadership content as needed
ā¢ Establish business as a trusted intelligence layer for independent software vendors (ISVs) and enterprise buyers through consistent, strategic media presence
ā¢ Track analyst mentions, media placements, share of voice vs. competitors, and AR/PR-influenced pipeline contribution
ā¢ Respond to analyst inquiries within SLA timeframes and prepare briefing materials, competitive analysis, and positioning documents
ā¢ Develop and execute end-to-end events strategy including industry conferences (Gartner Data & Analytics Summit, QlikConnect, Snowflake Summit), user conferences, executive briefings, and sponsored activations
ā¢ As team expands ā transition from events execution role to strategic oversight for event programming
ā¢ Manage annual events budget including vendor negotiations, contract review, sponsorship evaluation, booth design decisions, and ROI tracking
ā¢ Partner with D+A Marketing team members to execute event logistics including: coordinate booth setup, manage vendor relationships, oversee on-site activation, troubleshoot issues, and ensure flawless execution
ā¢ Personally coordinate event logistics including booth staff scheduling, promotional materials, giveaways, lead capture technology, and follow-up processes
ā¢ Drive measurable pipeline contribution through strategic event programming, executive positioning, and lead capture strategies
ā¢ Manage speaking opportunity submissions, executive briefing programs, and thought leadership presence at tier-1 industry events
ā¢ Partner with growth marketing on pre/post-event campaigns to maximize lead nurturing and conversion
ā¢ Track event performance metrics: leads generated, pipeline influenced, cost per lead, brand awareness lift
ā¢ Travel to select major events for hands-on execution and oversight as needed
ā¢ Own creative strategy for D+A business unit translating brand positioning and category narrative into compelling visual storytelling across all channels
ā¢ Oversee production of creative assets supporting brand campaigns, demand generation programs, events, sales enablement, and product launches
ā¢ Manage Creative Strategist and external agency relationships to ensure brand consistency, campaign velocity, and quality standards
ā¢ Implement AI-powered creative workflows to increase output efficiency while maintaining authenticity and quality
ā¢ Balance brand integrity with need for rapid campaign iteration, testing, and optimization
ā¢ Coordinate creative production across content marketing, growth marketing, digital marketing, and product marketing teams
ā¢ Develop content strategy that establishes D&A as category innovators in embedded analytics and as an AI Semantic Platform
ā¢ Manage in-house Content Marketing Specialist, overseeing production of thought leadership content, research reports, case studies, and customer stories
ā¢ Partner with product marketing and growth marketing on content roadmap balancing evangelism priorities, demand generation needs, and customer marketing initiatives
ā¢ Ensure content speaks authentically to data and analytics professionals, cutting through vendor-speak to deliver genuine value
ā¢ Leverage AI tools to scale content production while maintaining quality and brand voice
ā¢ Track content performance metrics and optimize based on audience engagement and pipeline contribution
ā¢ Coordinate customer evidence programs (case studies, reference materials, ROI frameworks) that support sales cycles
ā¢ Build high-performing corporate marketing team through clear goal setting, regular coaching, performance management, and career development
ā¢ Establish scalable, AI-enabled processes to maximize team efficiency and output quality
ā¢ Foster collaboration between content, creative, and cross functional marketing team members to deliver integrated brand experiences
Skills
ā¢ 8+ years of B2B marketing experience in enterprise software
ā¢ 3+ years personally executing brand strategy, analyst relations, events programs, or corporate communications at a strategic level
ā¢ 2+ years people management experience building and developing marketing teams
ā¢ Demonstrated success with brand consolidation, portfolio rationalization, or post-acquisition integration
ā¢ Demonstrated fluency with AI platforms like Claude, ChatGPT, Gemini, and Copilot
ā¢ Analyst relations mastery: experience briefing analysts and positioning products in Gartner Magic Quadrants or Forrester Waves
ā¢ Events execution expertise: Hands-on experience managing trade show logistics, sponsorships, booth design, vendor relationships, event budgets ($300K+), and on-site activation
ā¢ Technical fluency: Ability to understand and translate complex technical products (semantic layers, data virtualization, embedded analytics)
ā¢ Proven player-coach capability: ability to work strategically while rolling up sleeves for tactical execution
ā¢ Strong written and verbal communications skills with ability to present to C-suite, board members, analysts, media, and external audiences
ā¢ Self-starter mentality: Comfortable working independently, managing vendors directly, and driving results without large support teams
ā¢ Bachelor's degree required
ā¢ Marketing background with data/analytics, business intelligence, AI/ML, or embedded software companies
ā¢ Track record with PE-backed software companies or startups where scrappy, hands-on execution was required
ā¢ Brand consolidation experience in multi-acquisition or roll-up scenarios
ā¢ Familiarity with developer/ISV audiences and technical buyer personas
ā¢ Experience marketing to on-prem/regulated industry buyers (healthcare, financial services, pharma, manufacturing)
ā¢ Marketing through PE-backed exit or significant growth milestone
ā¢ Established relationships with technology industry analysts, preferably in data/analytics space
Company Overview
ā¢ insightsoftware is the most comprehensive provider of solutions for the Office of the CFO. It was founded in 2018, and is headquartered in Raleigh, North Carolina, USA, with a workforce of 1001-5000 employees. Its website is https://www.insightsoftware.com.
Apply Now
Apply Now