[Remote] Digital Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. PetDesk is a company that combines user-friendly client engagement tools with a highly-rated pet parent app to enhance veterinary clinic operations. As a Digital Marketing Specialist, you will manage customers' social media accounts, create marketing assets, and ensure compliance with brand guidelines while monitoring online reputation and analyzing social media metrics.ResponsibilitiesResponsible for managing customers' social media accounts (Facebook/Meta/Instagram and Twitter), including content creation, community management, and performance metricsAssist customers with requests and needs for graphic design requestsResponsible for graphic design creation of marketing and social media assets in CanvaEnsuring social content is informative and appealing while following individual brand guidelines and best practices for each clientManaging social calendars and communicating any changes to deadlines or contentManaging the client’s online reputation by monitoring and responding to online reviews on behalf of the clientMonitoring community management by using programs like Sprout Social to engage, educate, and address inquiriesWork closely with the internal customer success team to streamline processes and coordinate the execution of new customer success strategies and communicationsManage requests/updates/issues for assigned clients via CRM/Zendesk ticketing systemAnalyze social media metrics to identify trends that may impact customer satisfactionHave a benchmark knowledge of SEO/PPC to be able to speak to trends and changes that may affect client satisfactionSkillsKnowledge of the latest social media trendsExperience in Canva designExperience in social media schedulingExperience in CRM programsProven ability to manage multiple client accounts simultaneously within a high-volume social media agency environmentExcellent knowledge of social media platformsThe ability to work autonomously, think strategically, and have strong time-management skillsStrong attention to detail and communication skillsAdvanced troubleshooting, multi-tasking skills, and can remain calm under pressureWillingness to learn new skills related to client marketing (SEO, PPC, etc.)Benchmark knowledge of SEO/PPC to be able to speak to trends and changes that may affect client satisfactionPreferred experience with social media, design, and social media planningProficiency in Canva, HubSpot/Salesforce, Zendesk/Ticketing Systems, Sprout Social, and Google WorkspaceBenefitsMedical coverage for employees and dependents (80-90% covered by employer)Employer HSA contribution with HDHP401(k) match up to 3.5%Dependent Care Flexible Spending Account (FSA)Dental & Vision coverage availableBasic Life and AD&D InsuranceShort and Long Term DisabilityFlexible Time Off & 12 Paid Annual HolidaysPaid Parental LeavePawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance$250 Annual Stipend for Learning and DevelopmentCompany OverviewPetvisor is a veterinary and pet services business management and client engagement software company. It was founded in 2021, and is headquartered in Orlando, Florida, USA, with a workforce of 201-500 employees. Its website is https://petvisor.com.
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