[Remote] Digital Marketing Manager, Paid Social

Note: The job is a remote job and is open to candidates in USA. MilliporeSigma is a global leader in science and technology, dedicated to enriching lives through innovative solutions. The Digital Marketing Manager, Paid Social will be responsible for developing and executing social media strategies that align with business goals while managing daily operations and campaign optimization. This role requires collaboration with various teams and a strong understanding of digital marketing metrics to improve performance. Responsibilities • Be the primary point of contact for Paid Social - sharing deep knowledge, best practices and channel governance with key stakeholders & partners • Participate in campaign planning meetings, ensuring an effective & efficient cross-channel Digital Marketing approach and processes • Have strong understanding of business targets and campaign goals that will be leveraged as you translate into efficient campaign setups • Act as an owner on financial tasks, like planning, managing and reporting budget and Spendings. Plan with data at the core, forecast to expected output striving for pin-point LTV & CAC based budgets. Set expectations with all relevant partners • Foster strong partnerships with Social Account Team and leverage resources available to us to streamline our planning as well as overall execution • Influence and at times develop campaign assets such as keyword lists, ad copy, visual ad creative, audience targeting and drive webpage enhancements required to meet campaign objectives • Partner with Digital & eCommerce (D&eC) for executing and enhancing paid social capabilities. Find synergies between the teams to magnify impact and learn from one another’s activities • Lead A/B testing efforts to further optimize and impact the channel can have on overall DM campaigns • Define and track Paid Social KPIs & targets for Process Solutions • Be the owner of channel optimization for Paid Social. Track and monitor campaign performance according to required cadence. Use data-driven insights to recommend and implement ongoing improvements • Work with PS & D&eC Analytics teams to establish and maintain self-serve reports & dashboards for adequate monitoring of the campaign • Collaborate with analytics teams to implement conversion and webpage tracking critical to the success of campaigns Skills • Bachelor's degree in Marketing, Communications, Digital Media, or a related field • 5-7+ years of experience in managing the Paid Social digital marketing channel, preferably in B2B or life sciences environments • Proficiency in Sprinklr, LinkedIn, Meta, Youtube, Google Analytics, and other relevant digital marketing tools and platforms • Exceptional analytical capabilities to derive insights from data and drive strategic decisions • Strong written and verbal communication skills, adept at presenting complex ideas in an understandable manner • Experience with conversion rate optimization, landing page optimization & A/B testing • Master's degree • Experience managing significant Paid Social budgets with a focus on ROI Benefits • Health insurance • Paid time off (PTO) • Retirement contributions • Other perquisites Company Overview • Together with our colleagues, customers and stakeholders, we impact life and health with science. It was founded in 1954, and is headquartered in Billerica, Massachusetts, USA, with a workforce of 10001+ employees. Its website is Apply tot his job