[Remote] Digital Experience & SEO Specialist

Note: The job is a remote job and is open to candidates in USA. Mattermost is a leading collaborative workflow solution provider for critical infrastructure organizations. They are seeking a Digital Experience & SEO Specialist to manage and optimize their website, focusing on SEO strategy and AI-driven digital execution to enhance user experience and support marketing campaigns. Responsibilities • Manage CMS updates in WordPress: landing pages, blog posts, copy changes, template updates, and QA • Build new pages using established templates and maintain consistency in structure, design, and UX • Partner with cross-functional teams to support web updates across different user journeys and IMC launches • Collaborate with agencies on new site builds, localization, and modernized digital experiences • Lead modern SEO execution: metadata, structured content, keyword optimization, internal linking, tagging, schema • Use AI-assisted workflows for SEO auditing, content clustering, competitive research, brief creation, and optimization • Conduct SEMrush/Ahrefs reviews and implement recommendations to improve rankings and organic conversion • Apply AI tools to scale SEO execution, improve content relevance, and streamline audits • Own CRO and UX optimization, including form fills, navigation, load time, and mobile readiness • Manage and optimize digital experience platforms: Qualified, Navattic, Wistia, etc • Experiment with personalization, chat optimization, and AI-enhanced testing • Ensure analytics and tagging accuracy in GA4 and GTM in partnership with GTM Ops and Performance Marketing • Support campaign launches with high-quality landing pages and seamless user experiences • Collaborate with other platform owners (Pardot, 6sense, Salesforce) to ensure high-quality, consistent execution across digital channels • Manage and update Mattermost’s profile pages on G2, Capterra, and other review platforms • Maintain accuracy, speed, and operational excellence across all owned digital touchpoints Skills • 2–5 years of B2B SaaS digital marketing, SEO, or web management experience • Strong proficiency with WordPress (required); Webflow a plus • Familiarity with SEO tools (SEMRush, Ahrefs, Search Console, etc.) • Working knowledge of GA4, GTM, and digital tracking frameworks • Basic HTML/CSS skills for troubleshooting and QA • Experience applying AI or automation to digital marketing workflows • Strong organizational skills and ability to manage multiple projects • Must be able to work with Eastern Time zone overlap • A collaborative, curious, detail-oriented team player who owns execution end-to-end • Applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance Company Overview • Mattermost is an open source platform for secure collaboration across the entire software development lifecycle. It was founded in 2016, and is headquartered in Palo Alto, California, USA, with a workforce of 51-200 employees. Its website is Apply tot his job