[Remote] CRM Manager - SFMC, Braze, Media and Streaming/subscription-based businesses experience

Note: The job is a remote job and is open to candidates in USA. Smart IT Frame LLC connects top talent with leading organizations across the USA, specializing in IT, healthcare, and professional roles. The CRM Manager will partner with various teams to translate customer and campaign data into actionable insights to improve engagement and retention across CRM and lifecycle marketing efforts.

Responsibilities
• Own analytics and measurement strategy for CRM and lifecycle marketing initiatives across email, push, in-app, and emerging channels
• Analyze campaign performance, user behavior, and lifecycle trends to identify opportunities to improve engagement, retention, and conversion
• Develop and maintain KPIs tied to real business outcomes, including active usage, retention, and incremental lift
• Support test-and-learn initiatives, including A/B testing, experimentation frameworks, and performance readouts
• Translate complex datasets into clear recommendations that guide prioritization and optimization decisions
• Build dashboards, decks & reports that provide visibility into CRM performance and customer health
• Deliver concise, executive-ready insights highlighting trends, risks, and opportunities
• Establish consistent measurement standards and reporting frameworks across initiatives and markets
• Work closely with Data, Engineering, and Marketing Technology partners to ensure data accuracy, availability, and scalability
• Support improvements to data infrastructure, tracking, and integrations across CRM platforms and analytics tools
• Act as a strategic analytics partner to CRM, Product Marketing, and Growth teams
• Define analytics best practices, documentation, and processes to support scalable measurement
• Ensure data governance, consistency, and compliance in all reporting and analysis
• Proactively identify gaps in data, tooling, or processes and recommend solutions

Skills
• 5–8+ years of experience in analytics, CRM analytics, lifecycle marketing, or customer insights
• Strong experience analyzing CRM and customer lifecycle data in a digital, DTC, or media environment
• Proficiency with CRM platforms and analytics tools (e.g., Braze, SFMC, Redfast Tableau, or similar)
• Demonstrated ability to translate data into actionable insights and strategic recommendations
• Excellent communication skills with experience presenting to senior stakeholders
• Language skills: a) French - b) Danish - c) Portuguese (individual languages not all together)
• Mandatory Skills : Benefits Management, Project Planning, Project Governance
• Experience supporting streaming, media, or subscription-based businesses
• Familiarity with experimentation methodologies, incrementality analysis, and cohort-based analysis
• Exposure to global or multi-market analytics environments

Company Overview
• Smart IT Frame is a leading NMSDC-certified staffing partner, founded in 2012 and headquartered in Somerset, New Jersey. It was founded in 2012, and is headquartered in Somerset, New Jersey, USA, with a workforce of 501-1000 employees. Its website is https://www.smartitframe.com.

Company H1B Sponsorship
• Smart IT Frame LLC has a track record of offering H1B sponsorships, with 11 in 2025, 9 in 2024, 11 in 2023, 8 in 2022, 9 in 2021, 9 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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