[Remote] Brand Design Lead (Remote)

Note: The job is a remote job and is open to candidates in USA. Huckleberry Labs is a mobile app startup dedicated to building life-changing products for families. They are seeking a Brand Design Lead to shape their brand identity, manage a design team, and ensure visual consistency across all platforms and marketing materials. Responsibilities • Own the visual brand identity, ensuring consistency and cohesion across all channels and platforms • Develop, maintain, and evolve comprehensive brand guidelines to enable uniform design standards across the organization • Lead an upcoming brand refresh project, modernizing our visual identity to reflect our growth and vision • Create compelling visual assets for marketing campaigns, product launches, presentations, social media, and other customer-facing materials • Manage, mentor, and grow the design team • Partner with Brand Marketing, Product, and Leadership teams to ensure a unified brand experience across user touchpoints • Contribute conceptual thinking to brand storytelling, campaign ideation, and design direction Skills • 8+ years of professional design experience, with at least 2–3 years in a senior or lead role • Proven experience building and evolving brand identities at a high-growth company, preferably in tech, mobile apps, or consumer products • Strong portfolio demonstrating conceptual thinking and executional excellence across digital, print, and brand systems • Proficiency in design tools (Figma, Adobe Creative Suite, etc.) • Experience managing and mentoring designers, with an interest in building and scaling teams • Strong understanding of visual design principles, typography, and storytelling • Ability to thrive in a fast-paced startup environment and balance strategic vision with hands-on execution Benefits • Equity • Unlimited PTO • Health • Vision • Dental • Paid parental leave for primary and secondary caregiver • 401k match Company Overview • The source for family wellness, with the help of AI. It was founded in 2017, and is headquartered in Irvine, California, USA, with a workforce of 11-50 employees. Its website is Apply tot his job