[Remote] Brand & Community Lead – Pressable – Amazon Store
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Automattic is the parent company of Pressable, a leading managed WordPress hosting platform. They are seeking a Brand & Community Lead to enhance Pressable's brand presence through strategic storytelling, community engagement, and creative content across various channels. Responsibilities Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints. Ensure consistency and quality across messaging, creative, and customer communications. Lead brand storytelling that differentiates Pressable and deepens trust with our audiences. Oversee creation of hero brand content and customer stories. Partner with agencies and freelancers to produce content that elevates our brand and community. Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency. Support launches and campaigns with compelling creative and storytelling assets. Own Pressable’s social media presence and grow engagement across all channels. Lead our involvement in the WordPress community, including events, sponsorships, and collaborations. Support and grow our affiliate and influencer programs with new toolkits and campaigns. Develop advocate and ambassador initiatives to turn customers and partners into storytellers. Oversee our brand presence at conferences, WordCamps, and sponsorships. Create event content, experiences, and campaigns that extend reach before and after each event. Collaborate cross-functionally to ensure consistent messaging and creative execution. Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment). Evaluate ROI of sponsorships, activations, and campaigns—and refine for impact. Partner with Product Marketing, Demand Gen, and Growth to align brand efforts to business goals. Skills 5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the WordPress community. Owned a brand’s voice and enjoyed translating it across diverse formats and channels. Comfortable leading creative direction as well as managing execution. Experience building awareness through social, partnerships, and community involvement. Understand how to measure brand health and connect awareness to engagement and growth. Thrive in fast-moving environments and know how to create leverage through AI and automation. Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output. Experience working with agencies, developers, or WordPress professionals. Familiarity with the WordPress community and events like WordCamps. Background in creative direction or storytelling. Experience scaling affiliate or influencer programs. Comfortable using AI tools for creative ideation, editing, or workflow automation. Benefits Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision). Matching 401(k) for US-based staff. Life and Disability Insurance for US-based staff (100% Paid Life, & LTD). Work from home with home office setup and coworking allowances. Open vacation policy (no set number of days per year). Hardware and software, books or conferences that promote continued learning. Company Overview Automattic is a global tech company that offers WordPress, WooCommerce, and other web solutions. It was founded in 2005, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship Automattic has a track record of offering H1B sponsorships, with 6 in 2025, 2 in 2024, 3 in 2023, 6 in 2022, 6 in 2021, 11 in 2020. Please note that this does not guarantee sponsorship for this specific role.